Media Agencies Conquer Industry Transparency Issues with NetSuite

Forthea Interactive and MediaMax Focus on Creativity and Clients by Eliminating Business Process Complexity

To focus time on rapidly changing client needs, boutique media agencies are selecting Oracle NetSuite to scale their business, without sacrificing creativity. For example, Forthea Interactive and MediaMax implemented Oracle NetSuite to gain a source of efficiency across their growing businesses and provide the support, transparency and creativity that clients demand.

Forthea Interactive Balances Data and Creativity With the Help of the Cloud

Founded in 2006, Forthea Interactive specializes in SEO, pay per click, web analytics, website design and social media marketing. The company prides itself on building successful campaigns for its clients by balancing the creative with the analytical. To help achieve this balance and drive results for clients, Forthea Interactive leverages NetSuite for financial management, customer relationship management (CRM) and project management. With NetSuite, Forthea Interactive has a modern, unified system to integrate its services and finance operations. As a result, collaboration and creativity are able to thrive.

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“Marketing is very messy. There is so much data being collected that it’s hard to keep track and it can feel like drinking from a fire hose,” Chris Pappas, founder and CEO, Forthea Interactive. “In order to be more accountable to our clients, we had to be more organized and that’s where NetSuite comes in. NetSuite has provided us with a 360-degree view of our business. This allows us to easily track everything we need to do in order to run efficiently and successfully, and that ultimately helps enhance our client relationships.”

MediaMax Uses NetSuite From the Start to Help Manage Advertising Solutions and Processes

MediaMax provides geo-targeted print, data and digital advertising solutions for national brands, regional marketers, and SMBs across the US and Canada. To help support its continued growth and successfully manage data for its more than 1,000 customers, MediaMax utilizes NetSuite OneWorld for financial management, client management, and post-sale operations. NetSuite continues to be a critical platform and has played an integral part of the company’s infrastructure since the company’s inception in 2003.

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“As the media world continues to transform at an unprecedented rate, we have to ensure we keep up,” said Charles Wirth, COO and CFO, MediaMax. “With NetSuite, we worry less about any of our key business processes, even as we continue to grow. What this allows us to do is spend time creating new products, focusing on creative solutions, and most importantly driving results and value for our clients.”

“We know the pressure media agencies are under. They need to deliver the transparency clients are now requiring while maintaining their creative culture,” said Chris Hering, Director of Advertising & Media Product Marketing, Oracle NetSuite. “NetSuite helps boutique media agencies like Forthea Interactive and MediaMax by streamlining agency workflows, allowing them to gain real-time insight into client and project-based accounting and deliver the best possible client experience.”

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