HG Data, a global leader in company intelligence for B2B technology marketers, announced the launch of its newly enhanced HG Data App on the Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Techno-graphic data provides sales and marketing teams with valuable insights on the competing and complementary software and hardware products used by their customers and prospects so that they can focus their outreach on the right accounts and deliver a relevant message.

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What exactly is the HG Data App?

HG Data App, formerly known as HG Connect, embeds techno-graphics directly into Salesforce so that sales and marketing teams can easily sort, filter and use the data to create campaign segments, score and rank accounts, generate reports, and implement workflows and triggers to build more intelligent business processes. The latest release adds new searchable and sortable pages so users can include techno-graphics in their Account, Contact, and Opportunity page layouts.

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This is what the industry experts have to say about the app

Barbara Winters, Vice President of marketing at HG Data, informed, “B2B technology companies want better intelligence for their outreach, but they want the information to be easy to access and use in the systems and workflows they already have in place. Our collaboration with Salesforce makes our premium techno-graphics easily accessible and actionable to sales and marketing teams using Salesforce, so they can use our tech install intelligence to quickly find and target the right opportunities. We’re happy to be among the first providers of Salesforce Lightning Data apps on the AppExchange.”

For Brian Vass, the VP of Sales and Marketing Technology at Paycor, it is the most popular data initiative they’ve launched ever, “We struggled for years to find high-quality data for installed technologies within our prospect base. HG Data not only provides us with great data, but they make it easy for our sellers to consume within Salesforce.”

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“More and more, organizations are turning to techno-graphics for the tremendous insights they deliver – marketing leverages them for precise audience segmentation, and sales uses them to drive highly meaningful conversations with prospects. As with any insights, the best enablement play is to embed them natively in the applications already in use by their intended audience to maximize adoption and use,” said John Donlon, Senior Research Director of Marketing Operations Strategies at SiriusDecisions.

Kori O’Brien, SVP, ISV Sales, Salesforce added, “Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees. By leveraging the power of the Salesforce Platform, HG Data provides customers with an easy way to use and access techno-graphic data to better inform their marketing and sales programs.”

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