Komprise achieved distinction in the Cloud Computing and Virtualization category

Komprise, the leader in analytics-driven data management, announces that it has been recognized as a winner in the third annual NAB Show Product of the Year Awards. The awards recognize significant and promising new products and technologies relevant to media and entertainment.

Marketing Technology News: Advertising Like It’s 1984: How the iOS 15 Privacy Updates Changed the Game & What to Do About…

The media and entertainment industry has undergone dramatic shifts since the onset of the pandemic with rampant growth in digital content as consumers went fully online for news and entertainment. Growth in streaming video on demand (SVOD) accelerated during the pandemic and is projected to reach $81 billion in sales by 2025 and outperform box office revenues by 2023, according to PwC Global Entertainment and Media Outlook 2020-2025. Cloud adoption for video/entertainment delivery and for cost-effective data storage is accelerating in pace with streaming.

Komprise Intelligent Data Management helps M&E enterprises resolve the expense and pain of uncontrolled data growth while delivering an easy path to the cloud. The company’s media and entertainment customers include ViacomCBS, NBC Universal, PBS and Electronic Arts. Komprise analyzes unstructured data across storage and clouds and transparently tiers file data to lower-cost storage according to the customer’s policies, saving up to 80% on storage, backup and disaster recovery. Komprise’s patented Transparent Move Technology provides file-object duality so users access their files exactly as before while also enabling native cloud services on the tiered data.

“We are delighted to be recognized by NAB for enabling a better cloud journey, lowering storage costs and modernizing data for our media customers facing incredible disruption,” says Krishna Subramanian, president and co-founder of Komprise.

Marketing Technology News: CTL Hires Mark Jorgensen as New Marketing Manager

“Big Data and analytics are changing the game in the media and entertainment sector,” says Manny Punzo, VP of Data Management Strategy at Technologent. “While structured data is important, unstructured data provides a wealth of knowledge that numbers can’t explain. Organizations must find ways to harness unstructured data to make important business decisions and Komprise provides the easy button to data management by being 100% storage vendor agnostic, with built-in analytics and data migration capabilities.”