SAP to Resell BigID data discovery and privacy products as solution extensions

BigID, a leader in data-centric personal data discovery and privacy, announced a global reseller agreement with SAP. Through this agreement, SAP can sell two BigID powered products under the names SAP Privacy Management application by BigID and SAP Data Mapping and Protection application by BigID. The agreement will enable businesses that use SAP solutions to more readily meet the challenges of data-centric data discovery and privacy by harnessing BigID’s advanced Machine Learning-based discovery and intelligence technology. BigID is one of the industry’s first data privacy and intelligence platforms that allows customers to rely on actual data discovered across the enterprise and cloud rather than surveys and interviews to ensure privacy compliance.

Marketing Technology News: TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

“SAP is excited to expand our relationship with BigID, a leader in data privacy and personal data protection. This reseller partnership recognizes the importance of privacy considerations to SAP and our customers and demonstrates SAP’s commitment to scaling startups with SAP.iO, our strategic business unit supporting early-stage innovation,” said Deepak Krishnamurthy, EVP and Chief Strategy Officer, SAP. “The new SAP solution extensions based on the BigID platform will help our customers manage risk around data privacy and help them serve their end customers better.”BigID’s technology complements and integrates with core SAP technology, including SAP ERP, SAP S/4HANA^®, SAP HANA^®, SAP governance, risk, and compliance solutions and SAP Data Hub.

“BigID’s mission is to help enterprises provide their customers greater data accountability through smarter data accounting,” explained Dimitri Sirota, CEO, BigID. “With privacy regulations like the California Consumer Privacy Act and GDPR requiring companies to know what personal data they collect and process, BigID’s identity-aware data discovery and intelligence technology has seen rapid adoption and recognition. SAP’s agreement to resell BigID is both an incredible recognition and opportunity to reach more enterprises globally.”

Marketing Technology News: 6sense Launches Account Based Retargeting