Branch to Provide Input on Responsible Data Practices Alongside Representatives from More Than 100 Companies

Branch, the leading deep linking and mobile attribution platform, has joined the Advisory Board of the Future of Privacy Forum (FPF), a Washington, DC-based think tank that seeks to advance responsible data practices. In this capacity, Branch will provide input to the Forum on the issues of transparency, user control and data responsibility and work alongside Advisory Board members from more than 100 companies including Adobe, PricewaterhouseCoopers and Bank of America.

“At Branch, we are committed to not only protecting the privacy of our own customers’ data, but also to helping establish responsible practices for the industry as a whole,” said Alex Austin, CEO, Branch. “We have long been proponents of good data citizenship and our new role with FPF will enable us to advocate for standards and practices we see as critical for any company interacting with consumer data.”

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Branch will be represented on the FPF Advisory Board by Cathleen Hartge, the company’s Head of Legal and Data Protection Officer. With a J.D. from Stanford University, an M.A. from L’Institut d’Études Politiques de Paris (SciencesPo) and extensive experience in both the public and private sector, Cathleen is a frequent speaker at industry events on matters of privacy and the ethical management of data.

“FPF plays a critical and necessary role in helping companies across all industries develop privacy protections, ethical norms and workable business practices,” said Hartge. “We are honored to be a part of FPF and to work hand in hand with other industry leaders, academics and consumer advocates to explore the privacy challenges posed by technology innovation and develop solutions.”

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Branch’s position on data privacy and responsibility is set forth in the Branch Guiding Privacy Principles. These principles include not collecting or storing more information than needed to perform a service; providing customers only with data about actual end-user activity observed directly on their digital properties; and a commitment to not selling or transferring ownership of data to non-authorized third parties.

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