Tracking First, a Utah-based adtech start-up that validates and manages full-range of online marketing campaigns announced promotion of John Boyd to the position of Chief Operating Officer (COO). Additionally, Tracking First also announced its hiring of Craig Monson as Vice President- Sales. Monson is replacing John Boyd. Monson brings with him an enriching experience from SaaS, digital analytics, sales acceleration and business intelligence among other skills.

Craig Monson has previously worked as Enterprise Account Executive for Numetric and as Enterprise Sales Director for InsideSales.com. At Tracking First, Monson’s experience at Omniture, an Adobe Company will come handy. Monson will look after staffing, sales acceleration, and management departments.

As a data governance and data validation company, Tracking First is likely to proliferate deeper into online marketing and sales automation platforms.

“We’re at a point where we need to scale our growth, and it’s great to have experienced minds on the team,” explained Craig Scribner, CEO of Tracking First. Craig Monson added, “There is an entrepreneurial spirit that draws me to a company like Tracking First. It’s a maverick get-up-and-do-it mindset that really suits me. The fact that it’s a role in analytics and big data is comfortable — I’ve worked in other industries, but I like this sector, it’s one I know,”

“Tracking First’s technology is a huge boost to teams of marketers and analysts working jointly on campaigns,” adds John Boyd. “We have a great roster of Fortune 500 clients, and we’re looking for growth this year.”