• Document AI (private preview) leverages Snowflake’s first-party large language model to unlock deeper insights from documents and extract value with increased speed, accuracy, and simplicity

• Customers like Booking.com are using Snowflake Iceberg Tables (private preview soon) to extend Snowflake’s performance and governance to data stored in open formats

• New Snowflake Performance Index shows an improvement of 15 percent in query duration for customers’ recurring workloads since Snowflake began tracking this metric

Snowflake, the Data Cloud company, announced at its annual user conference, Snowflake Summit 2023, new advancements to its single, unified platform that make it easier for organizations to get value from all of their data, while continuing to deliver improved performance for customers’ most critical workloads. With new innovations like Document AI (private preview), Snowflake is launching a new large language model (LLM) built from Applica’s pioneering generative AI technology to help customers understand documents and put their unstructured data to work. Snowflake is also unveiling updates to Iceberg Tables (private preview soon) to further eliminate data silos and allow organizations to use open table formats with fast performance and enterprise-grade governance for both data in Snowflake’s catalog and data managed by another catalog. In addition, the new Snowflake Performance Index (SPI) provides increased transparency and metrics around Snowflake’s ongoing performance improvements, revealing that query duration has improved by 15 percent1 for stable customer workloads since Snowflake began tracking this metric over the last eight months — reinforcing how Snowflake continues to advance price per performance for customers.

“The Data Cloud helps us eliminate silos and deliver governed access to data across key stakeholders, enabling us to continuously innovate at scale, drive increased efficiency, and ultimately create more value for our customers.”

One example of a customer embracing Snowflake’s single platform and continued innovation is Fidelity Investments. As one of the largest financial institutions serving over 40 million customers daily, key stakeholders across Fidelity’s 68,000-plus global associates rely on Snowflake’s unified data platform to drive impact.

“It’s every CIO’s dream to have all of your organization’s data in one place, and the Data Cloud actually makes that possible. It’s imperative that key stakeholders across our organization have visibility into the same single source of data truth to seamlessly answer questions and solve problems faster,” said Mihir Shah, CIO and Enterprise Head of Data Architecture and Engineering, Fidelity Investments. “The Data Cloud helps us eliminate silos and deliver governed access to data across key stakeholders, enabling us to continuously innovate at scale, drive increased efficiency, and ultimately create more value for our customers.”

Snowflake Brings the Power of LLMs to the Data Cloud

Over the next five years, over 90 percent of the world’s data will be unstructured in the form of documents, images, video, audio, and more according to IDC². This massive volume of unstructured data is routinely stored by organizations, however gaining valuable insight from it has historically required manual, error-prone processes and limited expert skillsets. Building on Snowflake’s support for unstructured data, Snowflake’s built-in Document AI will make it effortless for organizations to understand and extract value from documents using natural language processing.

Document AI stems from Snowflake’s acquisition of Applica (Sept. 2022) and leverages its purpose-built, multimodal LLM. By integrating this model within Snowflake’s platform, organizations will be able to easily extract content like invoice amounts or contractual terms from documents and fine-tune results using a visual interface and natural language. Customers are using Document AI to help their teams be smarter about their businesses, and enhance user productivity in secure and scalable ways. Snowflake is starting with Document AI and plans to expand these capabilities to more types of unstructured data.

Marketing Technology News: Jugo Welcomes Dan Wood As Chief Marketing Officer

Snowflake Extends Performance and Governance to More Data with Iceberg Tables

As Apache Iceberg continues to grow in popularity as the industry standard for open table formats, Snowflake is making it easier for enterprises to extend the value of the Data Cloud to Iceberg data. With Iceberg Tables, organizations can work with data in their own storage in the Apache Iceberg format, whether that data is managed by Snowflake or managed externally, while still benefiting from Snowflake’s ease of use, performance, and unified governance. This simplifies data management by eliminating the need for organizations to move or copy data between systems, all the while increasing flexibility and reducing costs. In addition, Apache Iceberg’s growing ecosystem of diverse adopters, contributors, and commercial offerings future-proofs storage, preventing vendor lock-in and frequent migrations. Customers like Booking.com are leveraging Iceberg Tables today to bring the power of the Data Cloud to all of their data.

Snowflake Improves Query Duration for Stable Customer Workloads by 15 Percent Since It Began Tracking This Metric

Snowflake’s number one value is to ‘put customers first.’ Snowflake remains focused on delivering continuous innovations with regular releases to improve performance and efficiency, often requiring no action from customers. With this in mind, Snowflake is introducing the new SPI to quantify improvements over time by analyzing actual customer workloads. Based on the SPI, query duration time has improved by 15 percent¹ since Snowflake began tracking this metric over the last eight months for stable customer workloads in Snowflake. The SPI highlights Snowflake’s commitment to continuously optimizing cost and performance for customers, and providing them with more transparency on the quantitative performance impact of platform capabilities and hardware improvements on their production workloads over time.

In addition, Snowflake is advancing its single platform to support a broader set of advanced analytics capabilities including pre-built machine learning functions for SQL users (public preview), and expanding its unified governance and privacy with new data quality metrics and classification features (both in private preview).

“Snowflake’s single platform continues to be core to our innovation strategy, and we’re constantly enhancing it so customers can access, understand, and protect their data seamlessly, while benefiting from Snowflake’s leading performance, scale, and governance,” said Christian Kleinerman, SVP of Product, Snowflake. “We’re unlocking a new data era for customers, leveraging AI and eliminating silos previously bound by format, location, and more to revolutionize how organizations put their data to work and drive insights with the Data Cloud.”

Snowflake also announced new innovations that extend data programmability for data science, data engineering, and application development; advancements that enable organizations to distribute and monetize leading applications at scale in the Data Cloud; and more at Snowflake Summit 2023.

Marketing Technology News: MarTech Interview with Humberto Farias, CEO at FanHero