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unified platform

Mediafly Named A Strong Performer in Sales Content Solutions Evaluation by Independent Research Firm

Independent research report rates Mediafly with the highest possible score in 14 evaluation criteria, including interactive content support and market differentiation Mediafly, a sales enablement and content management provider offering one unified platform to deliver flexible, personalized and insightful content experiences at every touchpoint in the buyer’s journey, announced it has been recognized as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report. Forrester identified the nine most…

Databricks Introduces Delta Engine and Acquires Redash to Bring Performance and Ease-of-Use to Cloud Data Lakes

New Capabilities Help Data Teams Build a "Lakehouse" for Unified Data Analytics Databricks, the data and AI company, announced the availability of Delta Engine and the acquisition of Redash. These new capabilities make it faster and easier for data teams to use its Unified Data Analytics platform for data science, machine learning, and a broad range of data analytics use cases. Delta Engine is a high-performance query engine on cloud data lakes and Redash is an open source dashboarding and visualization service for data…

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear & Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

RevJet Announces 4th Consecutive Year of All-Time Record Revenue

SaaS Ad Experience Platform Leader Drives 220% Revenue Growth in 2019 RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers and their agencies, announced its fourth consecutive year of all-time record company revenue, with 2019 revenue up 220% year over year. In 2019, leading Fortune 500 marketers continued to adopt and scale ad experience operations on RevJet across a wide range of industries, including retail, e-commerce, insurance, consumer packaged goods and…

Reveneer and DWCC Partner to Deliver a Unified Platform for Global Sales Enablement

Reveneer, the experts in designing, building and managing high-velocity inside sales operations, and DWCC, the leading provider of international sales enablement services, announced a strategic partnership to deliver a unified platform for global sales transformation. Reveneer and DWCC partner to deliver a unified platform for Global Sales Enablement offering a service to engage target accounts in all key markets within 30 days! As part of this agreement, customers of Reveneer and DWCC will be able to take advantage of a…

Google Cloud Lands Agreement With Lufthansa Group to Support Optimization of Its Airline Operations

Google Cloud Technologies to Power All-New Lufthansa Group Operations Platform Google Cloud announced that Lufthansa Group, the world's largest aviation group in terms of revenue, has selected Google Cloud as a strategic partner to optimize its operations performance. Lufthansa Group will combine previously disparate systems and data feeds into one unified platform by leveraging Google Cloud's infrastructure and leading machine-learning capabilities. Image Source: Lufthansa Group "By…

RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…