SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data
SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period – Concluded January 31, 2019
Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to own, verify, and sell access to their data. Consumers control access to their information with the opportunity to earn rewards when their data is shared and each time it’s purchased through secure, transparent transactions.
“As we move forward to commercial deployment, we are pleased to see how interested users are in reclaiming power in the gold rush for data and the information in that data,” notes Kristoffer Nelson, COO of SRAX and Principal of BIGtoken. “BIGtoken provides the principles of data rights: choice, transparency, and compensation while giving advertisers assurance of the validity of data collected.”
Since September 2018, consumers across the US have downloaded and signed up for BIGtoken during the Beta testing period, which officially ended January 31 of this year. In that time, they answered questions, completed surveys, checked into locations, shared photos, and referred family and friends—all by choice. While in Beta, BIGtoken users played for points based on their level of involvement, and, today SRAX announced the winners of the BIG Beta Contest via its community newsletter.
BIG’s technology is revolutionizing advertising and data management for both consumers and advertisers. In addition to enabling users to claim their data and gamifying data sharing, BIG allows them to delete data and opt out of data sales, all while being compensated for its use.
Advertisers and marketers have increasingly turned to Big Data and need a way to assure the information collected from target audiences will accurately fit their business needs. Moreover, most data is controlled by limited organizations, it has been difficult for organizations to verify the accuracy of consumer data collected. BIG enables the secure, decentralized, and transparent transmission of data, protecting both users and advertisers.
During its beta period, SRAX made BIG accessible through both the App Store and Google Play Stores, making it easily accessible through smartphones. Now, consumers are also able to take control of data through a web app, giving them a deeper look and new features through their laptops and desktops. The web application, unlike other platforms, includes a feature that allows users to see the estimated monetary value of their data within the app and translates it to dollars.
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