DC Analytics Helps Digital Brands to Track and Attribute TV Campaigns for Free
Performance TV pioneer DCMN has released its attribution technology DC Analytics to the public, offering the tool free to use and making the company’s expertise in ROI-driven TV campaigns available online.
Combining the latest in attribution technology with DCMN’s hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimize their TV campaigns with a focus on ROI. It works by correlating spot data from TV networks to traffic on a web or mobile presence, in order to measure the impact of media placements, right down to the individual spot level.
Until now, the technology has been used internally for DCMN clients, undergoing several iterations and improvements since 2010. Now, DC Analytics is completely free to use and available to anyone outside the DCMN client base, with all marketers able to sign up online to start tracking their TV campaigns.
“Our ultimate goal is to be the Google Analytics of the TV world. With the generalized data, we gain from the campaigns running on the DC Analytics platform, we are also able to constantly improve the product and build on our portfolio of marketing automation and analytics technologies,” said Matthias Riedl, Chief Growth Officer & Co-founder DCMN.
He further commented, “We’re in the process of designing and developing exciting new tools that link up to the DC Analytics platform and make media planning and buying even simpler for marketers – so stay tuned.”
“With DC Analytics, DCMN is disrupting the advertising scene in India. This technology not only offers today’s marketers an opportunity to access and analyze the impact of their TV spots but also to ensure they are spending their marketing budget where it really counts,” said Bindu Balakrishnan, Country Head, DCMN India.
Since its founding in 2010, DCMN, a pioneer of performance TV campaigns in Europe, has helped more than 170 digital brands to scale their businesses with ROI-optimised TV campaigns. To date, DCMN has run over 500 TV campaigns using the DC Analytics technology.
DC Analytics is capable of running campaigns worldwide. Campaigns are currently live across Europe and in India, South Africa, the U.S., Australia, and Canada.
Marketers can visit dcanalytics.com to sign up for free. After integrating the tracking code and uploading the TV schedules, they will start receiving meaningful insights into their campaign’s performance.
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