Todd Benedict, An Ad Tech Veteran, Would Lead The Company’s North America Sales Operations
Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly created role, Benedict will lead revenue and sales operations for Tapad’s North America business. He joins Tapad’s executive leadership team from PlaceIQ and would report to CEO Sigvart Voss Eriksen.
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Todd Benedict said, “I have followed Tapad from day one of its existence and jumped at the opportunity to join its team. Tapad has developed an industry-leading position in a short time, and the potential for its advancement is limitless. I am excited to be a part of this renowned team and look forward to helping Tapad achieve its next stage of growth.”
Benedict Co-founded Primo Platform
With 20 years of industry experience, Todd Benedict is an ad tech veteran with deep knowledge and expertise in leading sales organizations. At PlaceIQ, he led the media and enterprise teams as EVP of sales.
In addition, Todd co-founded the real-time marketing platform for trend analytics, Primo Platform, and spent eight years at the digital ad tech company, Collective, where he built the sales team from the ground up.
Sigvart Voss Eriksen said, “Todd’s industry knowledge and decades of experience managing and growing sales organizations will be invaluable as we continue to pursue growth. We are thrilled to have him join our team and are confident the company will thrive under his leadership.”
Recognized as one of the fastest growing companies in 2016 by Deloitte Technology Fast 500, Crain’s NY Fast 50, Inc. 5000 and TMCnet’s 2016 Tech Culture Award, Tapad continues to add exceptional talent to its roster.
Currently, Tapad is renowned for its breakthrough, unified, cross-device solutions. The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world’s largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious, and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem.