Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi’s Platform

Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the promotion of former Vice President of the Americas, Julio Franco, to lead the newly formed Global Customer Team. Created to ensure Zappi users are set up for long-term success through utilizing the platform’s insights capabilities, the team’s focus will be to ensure customers are equipped to help brands innovate while Zappi continues building platform-based insights tools designed with user empathy and modern marketing context.

Franco’s new position as the head of the Global Customer Team will lead this focus. After leading consumer insights for North America at insurer American International Group, Franco has spent the past three years successfully building out Zappi’s business in the Americas, working with some of the largest global consumer brands including Verizon Wireless, PepsiCo, McDonald’s and Clorox, among many others, to drive value from Zappi’s platform offering deep consumer analytics and meta learnings.

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Under Franco’s direction, the Customer Transformation arm of his team will help evolve how Zappi’s customers access and leverage their insights and turn them into a competitive advantage. The team is powered by other industry leaders and veterans, Patricia Montesdeoca (formerly at Colgate-Palmolive and Coca-Cola), Tristan Findlay (formerly at Nielsen), Katie O’Connor (formerly at Incite), and Jared Carr (formerly at Kantar Millward Brown and LRW) to drive product portfolios and help brands transform in today’s digital world. Their goal is to help transform Zappi’s customers’ functions to ensure they are set up for success. Dedicated to customer success, the Global Customer Team will create a tailored customer experience that will extract actionable value from all interactions on Zappi’s platform.

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“Zappi has the strongest insights capabilities in the market. I’m excited to lead this group of game-changing thinkers to keep pushing the boundaries of what we can offer our customers,” said Franco. “The goal of this team is education and change management: we need to educate our customers on how they can most effectively take advantage of Zappi’s platform and educate ourselves on our customer’s business to provide the most value. With this newly formed team, we’re poised to deliver on this goal.”

“It is our responsibility to show our customers how to transform so that they can maximize the value our platform brings to their organizations,” said Ryan Barry, Chief Revenue Officer at Zappi. “Our customer team brings the experience, empathy, and expertise to the party to really make sure our users are set up to make insights a driver of growth in their business.”

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“Customer transformation and providing a seamless user experience is what will drive the new Global Customer Team,” says Patricia Montesdeoca, Vice President of Customer Transformation at Zappi. “We know that automation is at the helm of industry-transforming change. Our goal is to help evolve our client’s business by empowering them to use new automated solutions that push our consumer insights even further.”