Napkyn Analytics Chief Executive Officer, Jim Cain, to present at MeasureSummit 2021, September 28, 2021 – October 1, 2021.

Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform announced that Napkyn’s Chief Executive Officer, Jim Cain, has been invited to speak as part of Measure Summit 2021’s inaugural “Second Stage”.

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Hosted by Chris “Mercer” Mercer, Creator of MeasurementMarketing.io, and Julian Juenemann, Creator of MeasureSchool, Measure Summit is the first virtual event dedicated to leveraging measurement, data, and analytics for business growth. Measure Summit’s mission is to set the stage for the new era of the measurement professional, giving attendees the most up-to-date strategies, tactics, and techniques for 2021.
Measure Summit is a 4-day conference focusing on growing knowledge, skills, and business with data-driven marketing.

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Session: THE 4C’S OF DATA – How Cookie Extinction Has Made Data a Team Sport

Since the dawn of digital analytics (aka the ‘late 90s’), there has been a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it. With the current deprecation and ultimate extinction of the third-party cookie, bridging this divide is more important than ever. In this presentation, Jim takes you through the ‘4 Cs of Data’ framework, with cookie extinction as the use case – helping decision-makers better understand and value the entire data ecosystem. Attendees will leave with a solid understanding of how data works to build programs that win and businesses to compete and thrive as third-party cookies continue to deprecate and ultimately become extinct in 2023.

When: On-demand for all Measure Summit attendees anytime, before, after, or during the “Main Stage” live stream taking place September 28, to October 1, 2021.