Nielsen Launches First-To-Market Friday Morning Data Delivery For Retail Measurement

Nielsen Sets New Industry Standard and Offers Earliest Read into the Retail and Consumer Goods Marketplace

Nielsen set a new industry standard for US retail measurement with the launch of Friday morning data delivery. Keeping in stride with the accelerated pace of today’s business climate, Nielsen’s Friday morning data delivery will provide the earliest read into the retail and consumer goods marketplace, enabling companies to identify and move on market trends, sooner.

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Nielsen’s first-to-market launch will reduce wait time for weekly retail sales performance data, which industry-wide, often carries through the weekend and into the early days of the following week. Nielsen’s ability to deliver data on Friday morning grants retail and fast-moving consumer goods (FMCG) companies advanced access to weekly sales performance data reporting on volume, market share, distribution, price and promotion metrics across all Nielsen’s Total U.S. All Outlets Combined (xAOC) channels inclusive of grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA).

Access to this enhanced data delivery option will enable both retailers and manufacturers to end the week more informed so they can more effectively strategize for the week ahead and stay in front of competitors through quick, data-driven decisions. With this unprecedented launch, Nielsen clients will have the first read into the industry, strengthening their own position to compete in a competitive market.

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“Nielsen is no stranger to being a driver of progress,” said John Tavolieri, President of U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen.

“We continue to break barriers and today, we transcend the vision of a product by delivering an in-market solution that is stimulating industry change through speed. For our clients, we saw the need to fuel faster decision making, and we are proud to be the first data provider within our industry to bring-to-market our Friday morning data delivery. Now more than ever, speed of data is imperative.  Earlier data delivery leads to faster data-driven actions. For all companies navigating the current dynamic business environment, every day counts.”

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