Parrot Analytics to Provide a Special Focus on Asian TV Markets
Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets.
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With more than 25 years of experience in the consulting sector, GECA works with the largest Spanish and international operators to provide consultancy in key development areas, such as programming, marketing and audiences, content and formats, among others. Parrot Analytics will work with GECA to track the travelability of the company’s Spanish content to uncover sales opportunities in new markets.
“Operating in an increasingly complex international market, this agreement with Parrot Analytics will be a great complement for our in-house research,” said Enrique Lozano, GECA’S General Manager. “Through Parrot’s sophisticated analysis systems capabilities, we are able to better understand the impact and trends on a market-by-market basis, particularly for emerging markets that are more difficult to gauge and where these insights are particularly valuable.”
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“GECA’s operational base area has a global footprint that extends beyond the Spanish-speaking world. We will provide them with a deep dive into not only which of their shows are resonating with viewers in their target markets, but also identify genre trends that will inform their development and sales workflows,” said Alejandro Rojas, Regional Director, Latin America.