Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets

0 141

Parrot Analytics to Provide a Special Focus on Asian TV Markets

Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets.

Marketing Technology News: Vlocity Brings the Industry Cloud to the Innovation Martlesham Tech Cluster, Located at BT’s Adastral Park

With more than 25 years of experience in the consulting sector, GECA works with the largest Spanish and international operators to provide consultancy in key development areas, such as programming, marketing and audiences, content and formats, among others.  Parrot Analytics will work with GECA to track the travelability of the company’s Spanish content to uncover sales opportunities in new markets.

“Operating in an increasingly complex international market, this agreement with Parrot Analytics will be a great complement for our in-house research,” said Enrique Lozano, GECA’S General Manager. “Through Parrot’s sophisticated analysis systems capabilities, we are able to better understand the impact and trends on a market-by-market basis, particularly for emerging markets that are more difficult to gauge and where these insights are particularly valuable.”

Marketing Technology News: Ooredoo Chooses NCR to Expand Mobile Retail Experience for Consumers

“GECA’s operational base area has a global footprint that extends beyond the Spanish-speaking world. We will provide them with a deep dive into not only which of their shows are resonating with viewers in their target markets, but also identify genre trends that will inform their development and sales workflows,” said Alejandro Rojas, Regional Director, Latin America.

Marketing Technology News: 8×8 Express Now Available, Offering Emerging Businesses a Complete Phone System that is Ready to Use in Minutes

Leave A Reply

Your email address will not be published.