Fluent Appoints Former Merkle Executive, Donald Patrick, as COO
Fluent, a leading provider of digital performance marketing solutions, has announced the appointment of Donald Patrick as the Chief Operating Officer. Effective immediately, Patrick officially joined Fluent and reports to Fluent’s CEO, Ryan Schulke. Patrick will spearhead Fluent’s commercial growth initiatives, including international expansion and further activating across addressable channels to provide brands and marketers with a more robust set of solutions for customer acquisition, retention and loyalty.
Donald Patrick is an executive with over 20 years of operational experience in the technology, data and marketing services industries.
“We are excited to welcome Don to the Fluent team,” said Schulke. “His outstanding record of accomplishments as a marketing leader is sure to drive success as Fluent expands its reach and product capabilities.”
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Patrick is an experienced executive recognized for driving expansive growth across diverse enterprises, including that of data-driven, technology-enabled performance marketing agency Merkle. Prior to Fluent, Patrick recently served as CEO of Seneca One, a financial services company in the lottery and structured settlement industries, as well as President of Infogroup Targeting Solutions and COO at Merkle. He was an original member of the Merkle executive team that grew the business from $6 million to over $300 million in revenue.
“I am very excited to join the Fluent management team as the Company executes its continued expansion both domestically and internationally,” commented Patrick. “Given the changing landscape in the digital marketing industry over the years and Fluent’s unique model and capabilities, I am very optimistic about Fluent’s prospects for growth in both the near and long-term.”
Patrick graduated from the University of Chicago with a Master of Business Administration and St. Lawrence University with a Bachelor of Arts.
Fluent is a cogint company and currently leads the industry in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a unique data-driven platform, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, on a massive scale. The company is headquartered in New York City.