Innovation, Performance, and Strategy of Rakuten Marketing Affiliate Network Cited as Superior Qualities by Advertisers, Publishers, and Agencies
Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced that its affiliate network has been named the world’s top affiliate network for providing superior strategy and technology to brands and publishers. This is the seventh consecutive year it has received the honor based on a survey of more than 25,000 online advertisers, publishers and agencies in the affiliate industry, conducted by mThink, publishers of Revenue+Performance magazine.
“It’s an honor to be recognized for our ongoing commitment to building a superior affiliate network for brands and publishers to connect so their businesses can thrive. We’re thrilled to see that our dedication to innovation and performance deliver the benefits to our clients and partners that would earn us this award year after year,” said Tony Zito, CEO, Rakuten Marketing.
As the largest research survey in the performance marketing industry, the mThink survey, known as the “Blue Book,” identifies the top affiliate and cost-per-action (CPA) networks for partnerships. With some 400 networks included for consideration, the survey looks at reputation, influence, clientele, popularity and scale when choosing a network, in addition to aggregated expert views, traffic data and measures of industry influence. A panel of third-party industry experts, representing every aspect of the affiliate marketing industry, provided input to validate the results.
Chris Trayhorn, Chief Executive Officer of mThink, added, “Rakuten Marketing has a long history of driving successful affiliate programs, and winning this award for seven consecutive years is a testament to the quality of the network its built and the performance it drives for brands and publishers. In the face of its competition, Rakuten Marketing stood out for its strengths in the areas of innovation, performance and service. It is thanks to its acumen in these categories, and its overall dedication to centering its business in delivering performance, that Rakuten Marketing continues to earn this award, reflecting the accolades of its clients, partners and peers in the industry, year-after-year.”
Rakuten Marketing is an industry-leading solutions provider that empowers marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens.
The Blue Book is a research-based ranking of the leading performance marketing networks in the world. Online advertisers and publishers use it every day to select network partners that will help them drive sales and increase profits.
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