Browsing Tag

Rakuten Marketing

Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With Multi-National Challenge

Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in three campaigns (33%) are personalised ad campaigns, meaning many are still relying on content that cannot be changed to suit the needs of specific consumers. This is all the more pertinent as the continued migration away from cookie-based advertising in 2020 is pushing marketers…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., PelicanCorp, Alibaba.com, SugarCRM Inc., Engagio, Rakuten Marketing, Google and Ada. Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Rakuten Marketing Data Breaks down Consumer Habits During the First Holiday Shopping Events of the Season

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 - 13). Pulled from Rakuten Marketing’s award-winning affiliate network, the data reveals that the new back-to-back shopping format did not stop consumers from spending, with record breaking sales recorded by both Alibaba and Click Frenzy. Within the Rakuten Marketing…

New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Rakuten Marketing Takes Home Four Wins at Global IPMA Awards

Four Award Wins out of Eleven Nominations, Rakuten Marketing’s Agile and Innovative Global Network Was on Full Display Alongside Partners Including First Choice Liquor, MATCHESFASHION and AMEX Korea Rakuten Marketing have won four awards at the 2019 International Performance Marketing Awards (IPMAs) including Best Performance Marketing Campaign APAC, Best Affiliate Network, Best Retail Campaign and Best Team in Performance Marketing. The award ceremony took place at the De Vere Grand Connaught Rooms in London last week.…

Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

Rakuten TV Launches its AVOD Service in Europe

The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include…

Latest Rakuten Marketing Research Reveals Confidence in e-Commerce on the Rise Across APAC

Rakuten Marketing launched the second edition of their ‘APAC State of e-Commerce’ report, revealing some surprising insights into the region’s online purchasing habits. The report delves into the online shopping behaviours and preferences of 500 consumers in each of the nine key markets within APAC - China, Hong Kong, Singapore, South Korea, Malaysia, Australia, and New Zealand. This is the second year the report has been conducted with results from Japan and Indian markets added in 2019. Findings reveal that China leads…

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

Rakuten Marketing announced a new affiliate marketing relationship with Monster, a leader in connecting the right people to the right jobs, to help enhance Monster’s e-commerce reach and visibility. With a combined interest in providing a positive user experience, Monster’s work with Rakuten Marketing will help recruiters connect with the right candidates. Working together, Monster and Rakuten will develop a comprehensive online strategy to diversify publisher partners, allowing recruiters and human resources…

Aussie Anthony Capano appointed Managing Director, International at Rakuten Marketing

Australian industry veteran, Anthony Capano has been appointed Managing Director of International at leading digital advertising business, Rakuten Marketing. Capano has an impressive history of success with the company, being promoted from his previous role as Managing Director of EMEA to now cover all territories outside of the US and Japan (including Asia-Pacific and Latin-America). Capano’s promotion follows the company’s commitment to double down on its investment in technology and services built for the global market.…

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

Rakuten Marketing’s DealMaker New York to Share Key Findings to Enable Better Online Performance for Marketing Leaders

Professor Ayanna Howard, Ph.D. to Keynote Rakuten Marketing will host another of its anticipated networking events, DealMaker, on Wednesday, June 12, 2019 in Brooklyn, New York. Together, marketing leaders from all over the digital world will gain valuable insights from Rakuten Marketing executives, keynote speakers, as well as learn from industry-leading panelists and presenters from across the digital marketing landscape. “DealMaker gives our clients and partners the opportunity to be savvy digital leaders for their…

Local DTC Brands Top Glossier, Harry’s & Casper, Converting a Quarter of Consumers

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement…

UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over Celebrities A new global study from Rakuten Marketing reveals the proportion of marketing budget being set aside for influencer-led campaigns has nearly doubled over the past two years to reach 40% in 2019. The study, which focused specifically on marketers in consumer-facing brands such as fashion, cosmetics and travel companies, unveiled that in the UK, marketers are now…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…