French Digital Commerce Agency Altima Joins Accenture Interactive
Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce
Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business platform. The agency was founded in 1997 and has offices in Paris, Lyon, Roubaix, Montreal, Beijing, Shanghai, Hong Kong and New York.
“We are excited to have Altima join Accenture Interactive to help us deliver end-to-end digital marketing services to our customers in France and beyond,” said Anatoly Roytman, Head of Accenture Interactive for Europe, Africa, the Middle East and Latin America. “Together, we bring a unique model to the marketplace – creativity combined with business and technology expertise – all dedicated to creating the best customer experiences possible. ”
The acquisition follows Accenture’s recent announcement of purchase intention by Irish creative agency Rothco. In December, Accenture entered into an agreement to acquire Rothco, a full-service creative agency. Located in Dublin, Rothco will boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe. Renowned for its award-winning campaigns, Rothco distinguished itself in Cannes by winning a Lion two consecutive years; the agency would strengthen Accenture Interactive’s capabilities in digital customer experience in Europe.
Accenture, a global leader in business and government services, offers a broad range of services and solutions in strategy, consulting, digital, technology and delegated operations management. Combining experience and expertise across more than 40 industries and across all business functions – leveraging the largest international network of service centers – Accenture operates at the intersection of its customers and technology to help them strengthen their performance and create long-term value for their stakeholders. With approximately 435,000 employees in more than 120 countries, Accenture drives innovation to improve tomorrow’s environment.
“We thank Altima executives and associates for supporting this acquisition. This support shows the confidence they have in our project, which is to build a new type of agency based on experience, rethinking the user journey, digital marketing services and e-commerce platforms to better serve their customers in France and abroad ” says Christian Nibourel, President of Accenture in France and Benelux.
“I am delighted to see Altima join Accenture Interactive because we share the same culture of innovation and the same desire to rethink the business of tomorrow,” said Arnaud Monnier, CEO of Altima. “We look forward to extending our ideas to all facets of the customer experience, offering them connected creativity, and we believe that real change is happening today, both for our customers and for our team. will work even more with major global brands in international markets.”