The promotion and appointment of Zhang and Lefever signal a year focused on innovation, efficiency, and expertise in data and analytics

Razorfish, a pioneer in digital innovation, today announced the elevation of Sisi Zhang to Chief Data and Analytics Officer, and the hiring of Matt Lefever as Chief Operating Officer. The two bolster an executive team already driving near double-digit year-over-year growth for the agency.

Over the last 12 years, Zhang has played a pivotal role in expanding Razorfish’s data and analytics capabilities, overseeing a team of more than 150 data professionals. Throughout 2023, Zhang spearheaded Razorfish’s increased investments in data automation and engineering skills to keep a competitive edge against rising industry needs. In her new role, Zhang will continue to drive forward business impact through more robust data-driven offerings, implementing standardization processes, elevating data instrumentation capabilities to simplify client needs, and empowering her team’s niche and rich expertise.

“Sisi exemplifies what it means to be a leader and an innovator,” said Dani Mariano, President of Razorfish. “Data is king. During a time when brands are looking for new ways to implement and simplify processes or looking for expertise around the impact of AI and automation, we could not think of someone more deserving to shepherd our growing data and analytics capabilities.”

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Bringing over 20 years of experience in program and product management, Lefever will be stepping into the role of Chief Operating Officer, responsible for the operational functions of the business and providing strategic, organizational, and administrative leadership to the agency that helps meet its goals. Lefever first started at Sapient in 1999, with a deep understanding of what it takes to grow and scale a company as he witnessed its expansion from 1,500 employees to over 20,000.

Spending the last 5 years at tellic, an artificial intelligence/natural language processing startup focused on extracting critical biomedical knowledge from literature using LLMs and other semantic technologies, Lefever is returning to Publicis Groupe, primed to lead Razorfish through its next stage of innovation, efficiency, and sustained growth.

“Matt is coming back with an incredible amount of exposure to company growth cycles that mirror what we envision for Razorfish, and his breadth and depth of experience will be greatly beneficial in the next phase of our organization,” said Josh Campo, CEO at Razorfish. “It’s an exciting time for marketers, and there is no doubt in my mind that he will be an instrumental partner and advisor to this team as we scale for the future.”

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