Browsing Tag

Digital Innovation

Digital Media And Bitcoin Pioneers Launch Roundtable

Visionary founders Brock Pierce, James Heckman and David Bailey have been the architects behind some of the world’s most important digital innovations and ecosystems, including global currency, digital media and advertising technology, reaching and changing the lives of millions, while creating billions in lasting value for investors and consumers. The trio now plan to combine their experience, relationships and innovative technical talent to empower, finance, distribute and monetize hundreds of the world’s top political and…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Survey Identifies Digital Innovation Gap Between Leaders and Laggards; Findings Reveal Increased Drive Toward “Digital First, Digital Fast”

In the largest survey in the CMS industry, two-thirds of digital leaders admit they may be falling behind competitors Contentful released results of the industry’s largest-ever survey of digital leaders and content creators. While 90% of respondents believe delivering digital experiences is important to business success, the survey found major differences in the digital capabilities of leaders and laggards. The survey of more than 750 business and digital leaders, developers, and content creators reveals that brands…

Aternity Names Fernando Castanheira CIO

Former JPMorgan Chase Managing Director and CTO Joins Company to Drive Continued Growth of Aternity’s Digital Experience Management Business Aternity®, the enterprise-class Digital Experience Management Company™, today announced that Fernando Castanheira has been appointed CIO to drive digital innovation and grow the company’s business as Aternity further establishes itself as a leader in the Digital Experience Management (DEM) market. "As enterprises think about the future of work, we are in a unique position to…

Innominds Appoints Accomplished Industry Leader to Drive Global Marketing Efforts

Sairam Vedam Joins as Chief Marketing Officer to Accelerate the Company’s Rapid Global Growth Innominds, a specialist provider of Digital Transformation and software product engineering services for leading enterprises and global software product companies, announced it has appointed a global marketing leader Sairam Vedam as its Chief Marketing Officer. “Our vision to help next-generation businesses unlock the true value of Digital, leveraging our proven expertise across Devices, Apps and Analytics backed by AI, ML, IoT,…

Murata Power Solutions to Power Digital Innovation With Low-Code Leader OutSystems

Low-Code Expected to Deliver a 6x Increase in App Development Productivity OutSystems announced that Murata Power Solutions (MPS) has selected the OutSystems low-code development platform to power the company’s digital innovation initiatives. “But, the speed and powerful integration capabilities of the OutSystems platform will give the MPS IT team the flexibility and agility needed to either integrate and augment such systems or replace them outright, in a fraction of the time traditionally expected.” MPS aims to…

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

Interview with Nadjya Ghausi, VP, Marketing, Prezi

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…