Shutterfly Partners With Marie Kondo on an Exclusive Product Collaboration, a First for the Brand

The co-designed collection launches today, in time for the holidays

Shutterfly, a pioneer and leader in personalized products, today announced a year-long, exclusive, co-branded collection with Marie Kondo, tidying expert, New York Times bestselling author and founder of KonMari Media, Inc. The Shutterfly x KonMari assortment will feature 62 thoughtfully designed products with 17 exclusive designs ranging in price from $3-$300 USD.

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“I am so excited to partner with Shutterfly on this collection”

Shutterfly partnered with Marie Kondo to explore the art of transforming moments into cherished keepsakes that spark joy. From photo books and puzzles to journals and ornaments, it is easier than ever before to turn memorable moments into customized products. The Shutterfly x KonMari collection features an elevated and clean aesthetic that takes inspiration from the Japanese concept, wabi-sabi. According to Marie, wabi-sabi celebrates beauty in imperfection, simplicity and calmness, and is considered a virtue in Japanese culture.

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“Finding the right partner to excite and inspire people was a key priority for Shutterfly as we look to deepen our connection with current customers and foster relationships with new customers,” said Jim Hilt, president of Shutterfly. “In Marie Kondo, we found a partner who shares our passion for helping everyone feel connected to the most important people, experiences and moments in their lives. We hope her designs inspire people to unleash their creativity and create something meaningful. For this – our first full, cross-category design partnership – we couldn’t be more thrilled.”

“I am so excited to partner with Shutterfly on this collection,” said Marie Kondo. “Surrounding yourself with items that spark joy is the foundation of the KonMari philosophy and is also at the center of this collaboration. I designed each item to help transform the most treasured moments into items that spark joy and inspire people to share their most cherished, joyful memories with the ones they love throughout the year.”

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