BBTV Holdings Sees Strong Growth in Music Content With 162 Billion Views and 391 Million Unique Viewers

By PRNewswire On Jan 19, 2021

BBTV and VEVO are the top music video properties in audience size globally in terms of unique viewers2,3

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, provides insights into the growth of the company’s music content.

BBTV achieved 162 billion views across its music content globally, Sept LTM 2020¹.
For the month of September 2020, BBTV’s music content achieved 391 million unique viewers² on par with top music video properties like VEVO with 455 million unique viewers³.
As of September 2020, BBTV’s recently launched music audio distribution has generated over 600 million streams⁴.
In 2019, industry global music revenues saw their fifth consecutive year of growth climbing to $20.2 billion⁵. Globally in 2019, video accounted for 47% of global music streaming, with 77% of music listeners using YouTube monthly, according to IFPI Music Listening 2019.

BBTV provides music artists with a one stop suite of solutions to drive views and revenues including content discovery, enhanced distribution & monetization, as well BBTV’s Plus Solutions including Content Management and Direct Advertising Sales, resulting in strong growth across BBTV’s music content.

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In 2019, industry global music revenues saw their fifth consecutive year of growth climbing to $20.2 billion⁵. Globally, in 2019, video accounted for 47% of global music streaming, with 77% of music listeners using YouTube monthly⁶. BBTV has capitalized on these industry tailwinds establishing itself as a leading player for artists looking for video and audio distribution, and monetization.

In September 2020, BBTV’s music content achieved 391 million unique viewers², on par with top music video properties like VEVO with 455 million unique viewers³. Across BBTV’s library of content, BBTV has over 600 million unique viewers, which is larger than other top media companies UPROXX (522 million), VEVO (455 million), WarnerMedia (325 million), Disney (285 million), and Comcast NBC Universal (280 million)³. This is in addition to BBTV being the second largest video property, following only Google (1,138 million)³.

“With the democratization of music distribution, there is more music being released than ever before in recorded music history. As a result, artists are looking for ways to stand out amidst the clutter and BBTV’s solutions across both video and audio provide them with the tools they need to enhance viewership, and revenue,” comments Shahrzad Rafati, Chairperson & CEO, BBTV.

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In the US alone, revenue in the music streaming segment is projected to reach $23 billion this year, and expand to $33 billion by 2025, demonstrating its continued growth⁷. Capitalizing on this growth, BBTV recently launched a new offering that provides artists with solutions to further grow their revenues associated with their audio content across streaming platforms such as Apple Music and Spotify. BBTV has achieved over 600 million streams⁴ since launch.

Some of BBTV’s notable Music partnerships include mtheory (Major Lazer), Future Classic (Flume, G Flip), Cinematic Music Group (Luh Kel, Yungeen Ace), 21 Savage, Lil Durk , and Lyrical Lemonade.

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