Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Britelite Immersive (Content Management), CloudCommerce (Native & Programmatic Advertising), Yext (Customer Experience Management), Agiloft (E-Commerce and Mobile Commerce), to Anzu.io (Native & Programmatic Advertising).
Britelite Immersive, a creative technology company that builds immersive and interactive experiences for brands and marketers, has acquired content management platform Fabl to create a first-of-its-kind Experience Management Platform, effective immediately. As a result of the acquisition, Britelite’s proprietary software, Litehouse, will combine online, virtual and physical experience oversight into a single platform, launching an entirely new Experience Management category. Britelite clients include Fortune 500 companies, such as Amgen, Accenture and Capital One. The company has also produced immersive experiences for Super Bowl 50, FIFA World Cup, and Salesforce Tower.
CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it has officially launched aiAdvertising, Inc., its wholly owned subsidiary focused on using artificial intelligence (AI) to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%.
Yext, Inc., the Search Experience Cloud company, announced the availability of Yext Answers, the company’s revolutionary search product, to select partners in its Channel Partner Program. Select global Channel partners that typically sell Yext solutions to small businesses will now be able to offer their clients a modern search experience on their websites, capable of understanding complex questions in natural language and returning direct answers. This includes the ability to integrate custom calls to action within the answers, allowing businesses to boost conversions and lower support costs.
Agiloft, a global leader in contract and commerce lifecycle management (CCLM), announced it has launched its AI-powered contract management software on Salesforce AppExchange, enabling enhanced data synchronization between Agiloft and Salesforce to streamline and accelerate the commercial processes surrounding contracts. Through a fully configurable integration, customers can access business information and easily create new contracts, reducing data silos and inefficiencies that lead to missed opportunities and lost revenue.
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences. The digital marketing space is facing some significant challenges. Ad-blocking is on the rise and third-party cookies are about to become obsolete, making it infinitely harder for advertisers to find and reach the right audiences.
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