Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Adverty’s mission is to deliver seamless advertising which connects brands and audiences…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

Adverty Outlines a Unique Opportunity to Boost Monetisation Significantly With Seamless in-Game Advertising on the Unity Platform

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET. The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile…

Bidstack Teams Up With Moat by Oracle to Bring Confidence to In-Game Advertising

Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution. Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display…

aMVG and Anzu Announce Partnership to Bring Blended In-Game Advertising to the Addressable Media

Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative of Anzu in Turkey, a gaming market estimated to have reached over $1 billion in 2020, and across Europe, which is projected to reach $23 billion in 2021. The partnership will empower brands to reach their current and potential customers in-game using Anzu’s advertising platform integrated with aMVG’s Addressable Media…

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg

Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences. The digital marketing space is facing some significant challenges. Ad-blocking is on the rise and third-party cookies are about to become obsolete,…

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging…

Anzu and Adform Team Up to Advance Utilization of In-Game Advertising

Anzu.io, the world’s most advanced in-game advertising solution, announced a new partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing. Anzu will now offer its exclusive mobile and PC in-game inventory to Adform’s 30,000+ global clients, who will be able to utilize Anzu’s first-in-class technology to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Gaming is on the…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…

Venatus Expands In-Game Advertising Offering With Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide. Frameplay, headquartered in San Francisco, enables game developers to easily place advertising within video game environments without interfering with, or degrading, the gameplay performance or experience. Commenting on the partnership, Jonathon Troughton, CEO,…

Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration. Ads that enhance the gaming experience Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly…

AudioMob and Targetspot Combine to Revolutionise In-Game Advertising

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now devoted to the medium since the Covid-19 crisis. Yet in-app advertising, which forms a significant portion of this revenue, has always posed a challenge for both publisher and advertiser, where traditional video and display advertising can be disruptive to the gaming experience. This can…

MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience. The gaming industry has a huge audience and is currently valued…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

In-Game Advertising 101

The Evolution of Advertising in Video Gaming Marketers are always looking for new ways to engage with audiences and each new medium has brought with it new opportunities for advertisers. Product placement has long existed in Hollywood movies but was rarely seen in gaming. As an entertainment channel, video games have existed for a long time on PCs, and later on consoles, and some of them pioneered in-game advertising. But one of the reasons advertisers held back from active product placement in games was the lack of…

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

In-Game Advertising Extends beyond Casual Games as Developer Confidence Grows, Finds DeltaDNA Study

Developers Using More Ad Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise The fifth annual In-Game Advertising Study, released by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year. The study, which is based on the experiences and opinions of hundreds of game…

Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising

Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 percent of U.S. consumers play video games on at least one device, there…