Enthusiast Gaming and Fractal Announce Strategic NFT Partnership

Fractal NFT marketplace to add play-to-earn capabilities to EV.IO, a multiplayer game by Addicting Games

Integration to build on Hut 8 EV.IO partnership

Enthusiast Gaming Holdings Inc., (“Enthusiast Gaming” or “The Company”), an integrated gaming entertainment company, announced a partnership with Fractal, an NFT marketplace co-founded by Justin Kan, co-founder of Twitch. The partnership marks Enthusiast Gaming’s first with an NFT marketplace, and will see NFTs integrated into one of the Company’s HTML5-based games for the first time.

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The deal will see Fractal assist in the launch of EV.IO NFTs on the Fractal platform, offering skin cosmetics and custom social areas (digital real estate) for clans or friends on the Hut 8 sponsored game. Players that already own cosmetics in EV.IO will receive free whitelist tokens to mint NFTs as a reward for early adopters. This “gameplay first” approach to NFTs allows gamers who love EV.IO to continue playing the game, while choosing whether they want to use NFTs to add to the experience.

“Fractal’s marketplace allows us to launch NFTs that will improve the gameplay experience within EV.IO, building on the content integration with Hut 8,” said Adrian Montgomery, CEO of Enthusiast Gaming. “We are excited to build a better gameplay experience for our community, and to be taking this important step into Web 3.0 with industry pioneers like Justin Kan and the team at Fractal.”

“NFTs are better for gamers, allowing them to have true ownership of the assets they buy and earn in-game gives them participation in the potential growth of a game,” said Justin Kan, Co-founder of Fractal. “We are very excited about the possibilities ahead for Fractal and EV.IO.”

EV.IO recently announced that Hut 8, a digital asset miner and infrastructure provider, has joined the project as a lead sponsor in the official EV.IO NFT mint, to be released in April. Fractal will also provide support as EV.IO launches exclusive whitelist rewards for Hut 8 fans and followers.

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