Friendable CEO Discusses the Company’s Vision, the Market Opportunity, Revenue and Growth Strategy in Published Audio Interview
Friendable Inc. a mobile technology and marketing company, announces the release of an audio interview with the Company’s CEO.
The Interview comes on the heels of its Fan Pass Livestream platforms, version 2.0 release to the Apple App and Google Play Stores. The Company expects the approval and availability of the new 2.0 platform from the app stores next week and will announce their availability for download upon notice.
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CEO, Robert A. Rositano Jr. explains the Company’s strategy and why the platform is so unique, stating that Fan Pass is a true artist partner, enabling artists and their fans to interact authentically, while monetizing, growing their fanbase and building a brand through the Fan Pass exclusive merchandise designs and store offerings, all while sharing in the revenues. With Fan Pass, live music means real-time activity, interactive and interaction, Fan Pass… Music, In(ter)action.
Friendable’s first published mobile app was designed and released in the mobile dating category in 2014. Rositano Jr. and his brother Dean, who is president and CTO of the Company, leveraged that first experience, along with their celebrity marketing relationships from previous ventures in the music industry, to successfully transition Friendable into virtual entertainment with the release of the Fan Pass Livestream artist platform last year.
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“We’ve pivoted into a mass market opportunity that has great potential for scale, and it was very timely with the pandemic. We’ve brought to the table a mass market opportunity for the up-and-coming artist and mass market appeal for the A-List artist community as well… and wrapping them with a support system that will boost, help acquire and add to their fan base as they monetize with new revenue streams all the way through,” said Friendable CEO Robert A. Rositano Jr.
“While live entertainment is seeing a come-back, its revival is also another win for Fan Pass and truly an add on to what our main strategy was in the beginning; let’s go behind the scenes at each live venue performance and livestream content we said, but things changed and we had to adapt. The way we see it, we are perfectly positioned for the addition of live venues and the entire backstage experience, as this is opportunity to provide additional and more unique content for the artists and their fans,” Rositano concluded.