Lightbox Unlimited, Powered by FrontRunner Technologies Will Maximize WindowFront™ Visibility With Groundbreaking Digital Video Displays
North American technology leader, FrontRunner Technologies, today announced it is entering into a partnership with leading digital out-of-home (DOOH) media company, Lightbox OOH Video Network, expanding their ability to transform urban commercial WindowFronts™ across the continent into digital video displays.
With more than 10,000 media assets across North America, Lightbox has established an expansive media footprint. The partnership – Lightbox Unlimited, powered by FrontRunner Technologies – offers exponential expansion opportunities, changing the future of DOOH at a time when storefronts need a facelift.
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Lightbox, known for offering audio-enabled screens in shopping centres and other high-traffic areas in the United States markets at scale, will benefit from the addition of FrontRunner’s innovative WindowFront™ projection, audio and light recognition technologies, which can turn any retail window into a large-format, full-motion digital display.
“The windows of empty retail shops around the globe are quickly becoming immersive canvases, changing the future of public space,” says Nathan Elliott, Founder and CEO of FrontRunner. “Lightbox Unlimited, powered by FrontRunner Technologies, will digitally transform how we interact with new age media on a large scale, during this period of accelerated change. Together with the incredible Lightbox team, we look forward to providing unique windows of opportunity for advertisers, brands, landlords and retailers who are looking at consumer engagement differently.”
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Brands will have access to thousands of media assets in Canada, United States, Mexico and soon, the globe.
As the name ‘Lightbox Unlimited’ suggests, the partnership and the network expansion at its core, will provide unprecedented scale to FrontRunner’s proprietary technology and extend Lightbox’s footprint into prime markets in Canada, United States and Mexico. FrontRunner and Lightbox will offer advertisers state-of-the-art technology, along with flexibility in location, duration and lead times, signaling a new era in DOOH.
“I am beyond excited to bring such a ground-breaking innovation to the advertising community,” says Greg Glenday, CEO of Lightbox. “Lightbox Unlimited means just that—no idea is too big for this canvas, and the canvas itself can be virtually anywhere with inspiring and beautiful messaging. There is really nothing that compares in the advertising and media landscape, and I am so proud to be working with the talented FrontRunner team to add further strength to Lightbox’s product mix.”
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