iQIYI Premieres “The SpongeBob Movie: Sponge on the Run” via PVOD in its Ultimate Online Cinema Section

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iQIYI Inc., an innovative market-leading online entertainment service in China, premiered Paramount Pictures’ The SpongeBob Movie: Sponge on the Run (the “Film”) in its Ultimate Online Cinema section through its premium video-on-demand (PVOD) mode, making it China’s first animated blockbuster to premiere only one day after the premiere of the film in overseas regions. The Film is priced at RMB 6 for subscribers and RMB 12 for non-subscribers.

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