In-Venue Entertainment Provider Adds mitúTV and Loop Estrellas Channels to its Entertainment Offerings

Loop Media, Inc., a leading multi-channel streaming platform that provides curated music video, sports, news, entertainment channels and digital signage for businesses, announced it has added mitúTV and Loop Estrellas to its Latino-focused channels on the Company’s Loop TV platform.

“Adding mitúTV and Loop® Estrellas to our channel line-up provides our venue owners and operators additional Latino-focused channels to enhance their customers’ in-venue experience.”

Loop Media has seen a growing demand for premium Latino-focused in-venue premium entertainment content for the Hispanic U.S. business community. In August, Loop Media added several Latino-themed premium content channels to its Loop® TV offering including Latin Hits, Latin Indie, Latin Kids, Latin Pop, Latin Super Channel, Latino Tropical, Live: Latin, Mood Boost Latin, Cinco de Mayo, and Mexican Restaurant.

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Today, Loop Media is launching:

• mitúTV Channel – mit​​úTV is an English and Bilingual programming service featuring Latino-led programming including original content from mitú – the leading digital brand for US Latinos.
• Loop® Estrellas – This is a new Loop® TV channel featuring Latino-focused celebrity news, culture, lifestyle, recipes and much more.

“These additional premium content Latino channels increase our commitment to our venues and their customers many of which have been underserved in the North American business Latino focused entertainment streaming market,” said Justis Kao, Chief Content Officer at Loop Media. “Adding mitúTV and Loop® Estrellas to our channel line-up provides our venue owners and operators additional Latino-focused channels to enhance their customers’ in-venue experience.”

“We’re excited to partner with Loop to be where young Latino consumers love to go and provide them with entertaining, memorable moments through our authentic programming,” said Vanessa Vigil, Chief Brand Officer at NGLmitú.

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