Pitbull Partners With LiveXLive For Multi-Year Deal To Develop, Produce & Distribute Unique Original Content

Agreement Will Take “Mr. Worldwide’s” First-Ever Pay-Per-View Concert Series and Video Podcast Global Reaching Millions of Viewers Worldwide

LiveXLive’s Robust Streaming Platform Delivers Revenue-Share Model Including Ticket Sales, Advertising, Sponsorships, Merchandise and Subscriptions

LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into a multi-year revenue-share content partnership with Grammy-winning international superstar Pitbull to produce and distribute a series of Pay-Per-View live stream concerts and original content, as well as launch Pitbull’s first video podcast (Vodcast) show which will air on LiveXLive’s recently-acquired podcasting platform – PodcastOne.

PItbull’s first move into Pay-Per-View live stream performances kicks off on Saturday, September 12, 2020 with four distinct events on consecutive weekends in September and October. Each show will include different themes, guests and staging.

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“It is an honor to partner with LiveXLive. Robert Ellin, Dermot McCormick and Norm Pattiz share the same vision when it comes to arts and commerce,” said Armando Christian Perez (Pitbull). “We are excited to produce our first pay-per-view live stream and podcast. We will also develop a platform for artists to create content in our new world that will inspire fans around the globe.”

Sponsorship opportunities and exclusive content will be available for brands in key categories. Future ticket bundles including VIP, merchandise, meet & greets and subscriptions will be announced at a later date.

Premiering this fall, LiveXLive will produce and distribute Pitbull’s first weekly video podcast on its own platform, including PodcastOne. Each week, Pitbull will host celebrity guests as they discuss entrepreneurship, culture, music, inspiration and all things “Mr. Worldwide”, reaching 102 million of Pitbull’s followers through social media.

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“Pitbull is a world-class businessman and entertainer whose global reach and accessibility as an artist makes him ideal for the LiveXLive platform. Together we stand to prove the multiplatform approach to monetizing music through audio and podcasting, on-demand, live stream and pay-per-view experiences and merchandise, too. It’s an exciting time to be reinventing the content and distribution model for artists and to give consumers premium and exclusive content offerings,” said Dermot McCormack, president of LiveXLive.

Pitbull and LiveXLive will develop and co-produce all of the original and exclusive content which will be made available on LiveXLive’s wholly-owned and operated streaming and podcast platforms and cross-promoted across Pitbull’s various social media and branded channels. All content will feed into LiveXLive’s advertising, PPV, sponsorship and subscription offerings.

Since announcing PPV and digital touring in May 2020, LiveXLive has sold over thousands of PPV tickets in over 96 countries at an average ticket price of $27. LiveXLive’s PPV initiative was created as a revenue-share model to support artists during a time when concerts and touring are at a standstill. LiveXLive’s PPV platform allows artists to go direct-to-consumer and perform full length concerts and shows with unique behind the scenes footage, docureality-style coverage coupled with premium tiered pricing with tickets that include VIP experiences, exclusive merchandise, digital meet-and-greets, and other event-exclusive perks. Future scheduled PPV events include top artists such as Pitbull, K-Pop sensation Monsta X, Nelly, Jeremih and many more.

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