Advertising company builds sales team to further guide expansion Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate…

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Customers and creators offered suite of new services and devices Sony announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools. Through these efforts, Sony will continue to expand the 360 Reality Audio ecosystem. Introduced in 2019, Sony's 360 Reality Audio makes it possible for artists and creators to produce music by mapping sound sources such as vocals, chorus and instruments with positional information and placing…

Subscribers with the SiriusXM Premier Streaming Package to get every NBA game plus 24/7 SiriusXM NBA Radio channel More fans to have access to official team broadcasts for all 30 NBA teams on the SiriusXM app and connected devices The National Basketball Association and SiriusXM have expanded their agreement to include additional streaming rights starting with the 2020-21 NBA season. The multi-year agreement will provide SiriusXM subscribers with the SiriusXM Premier Streaming Package access to live audio broadcasts for…

Deal Includes A Minimum of Seven Slates of Existing Audio Up Media Podcasts/Vodcasts Plus a Partnership to Develop and Produce New Original Podcasts and Original Music in Podcasts with IP for TV, Films, Licensing and More Existing Podcasts include "Halloween in Hell" with Machine Gun Kelly, Tommy Lee, iann dior, and 24KGoldn; "Uncle Dark" with Gary Busey and Dennis Quaid, "Where the Bodies are Buried" with Phil Chalmers and "Tom Green Interview" with Tom Green LiveXLive Media, a global platform for livestream and on-demand…

DAX, the market leader in digital audio advertising, has announced it has signed an exclusive deal with the music streaming and discovery platform, Audiomack. DAX will become Audiomack’s exclusive third-party direct audio advertising sales representative in the U.S. The partnership will enable DAX to package Audiomack’s inventory within its extensive digital audio network. The deal sees DAX bolster its US audience portfolio to over 115 million monthly active users and strengthen its Gen Z and Millennial listener base, by…

AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers. With over $1 trillion generated in Christmas sales in the US alone last year, the scope for brand-reach rockets compared to a normal day, and brands repeatedly take advantage of this trend. The rise of audio advertising is relatively new in the industry outside of radio, but is already…

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers…

Dedicated voice specialist Red Box and leading automatic speech recognition (ASR) vendor Deepgram announced a partnership that will provide enterprises with open access to and control of high-quality unstructured and structured audio data, and the freedom to leverage that data in any application they choose. Conversa, the new and first truly open, microservices-based enterprise voice platform from Red Box, provides real-time, high quality audio capture. With state-of-the-art, deep learning and customizable speech…

AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest-growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day. The new Canva integration comes on the…

AudioEye, Inc., the industry-leading digital accessibility platform, announced Rob Ulveling has joined the company as Chief Business Officer. With 20 years of experience building strategic product partnerships and scaling customer acquisition, Rob will focus on building AudioEye's partnership strategy to support the company's growth and make digital content accessible to everyone. He will report to interim CEO David Moradi. Marketing Technology News: TPx Launches UCx with Cisco Webex "Rob's experience and passion for…

Entravision Communications Corporation, a leading global media and marketing technology company,  announced the launch of its new streaming destination, El Botón. El Botón offers listeners access to top Spanish radio influencers all in a single destination. Through the simple click of a button, users can choose from 34 radio stations across 10 different formats. Begin the morning with positive messages from Alex “El Genio” Lucas or the laugh out loud comedy of El Flaco y Su Pandilla and The Shoboy Show. During the…

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

Partnership elevates the performance of SEO with AI-powered accessibility AudioEye, Inc., the industry-leading digital accessibility platform, and digital marketing agency Neil Patel Digital, announced their strategic partnership to integrate AudioEye's digital accessibility platform with Neil Patel's Ubersuggest SEO platform to show digital marketers how accessibility impacts the performance of SEO. Patel has helped digital marketers at Amazon, Microsoft, Airbnb, and Google accelerate growth through performance marketing…

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…