Scener and Agora Partner to Scale Watch Party Platform After Seeing 100x Growth
Enables Scener “virtual movie theaters” to support up to one million synchronous participants while they watch Netflix, Disney+ and more in real time
Agora, Inc. (API), a Real-Time Engagement platform provider, announced it is powering Scener’s new Watch Party Platform, enabling millions of participants to simultaneously enjoy streaming TV content together over immersive live video chat.
Scener’s partnership with Agora creates a novel, shared experience that allows unparalleled engagement between viewers watching entertainment content on the major streaming services. Up to one million participants can now simultaneously enjoy streaming content from Netflix, Prime Video, HBO Max, Disney+, Hulu, Vimeo or Funimation in a synchronized video chat environment. Users can host either public or private co-watching sessions, where content is synchronized with participants in real time, paired with video, audio and text chat.
Marketing Technology News: Drift Expands Beyond Conversational Marketing
“Live, interactive streaming is the next frontier in entertainment, and our partnership with Scener puts both our companies at the forefront of that,” said Reggie Yativ, Chief Operations Officer and Chief Revenue Officer at Agora Lab, Inc. “People viewing content want more authentic ways to engage, whether they’re holding a virtual movie night with close friends or streaming an entertainment panel with their favorite stars. Real-Time Engagement allows viewers to use messaging, voice and video chats during a screening, and that brings more human interaction into these virtual entertainment experiences and helps viewers connect anytime, anywhere.”
Scener — a service that has seen 100x growth since March — is using Agora’s Software Defined Real-Time Network™ infrastructure to power the group video chat and synchronization features of its watch parties. Agora’s global network guarantees video-chat streaming quality across borders, regardless of audience size. Scener’s proprietary technology synchronizes underlying video entertainment content on each viewer’s client, ensuring all viewing is properly licensed and respectful of IP rights.
“Agora’s engagement platform sets the stage for massive scale at Scener as we roll out our Watch Party Platform,” said Joe Braidwood, Scener co-founder and COO. “This partnership marks a watershed moment for both the entertainment industry and TV lovers globally, where more viewers than ever before can now come together in the same virtual theater to interact while enjoying their favorite shows and movies.”
Marketing Technology News: Creatio Named A Leader in The 2020 Gartner Magic Quadrant
In late July, Scener launched its public co-watching features by hosting watch parties for San Diego Comic-Con and Rifftrax, setting a new daily engagement record with 2.3 million viewer minutes on July 25.
Agora’s platform with flexible and powerful APIs provides developers and organizations with a seamless way to deliver Real-Time Engagement experiences including embedded voice and video chat and in-app messaging. Agora’s dedicated network and device-optimized SDKs make it a leading Real-Time Engagement platform designed to connect people globally, even on low-bandwidth networks and on lower-powered devices.
Marketing Technology News: Pointillist Launches Customer Journey Analytics and Orchestration Platform