The deal will support the beauty brand’s rapid growth and enhance omnichannel sales opportunities
Grammy Award-winning singer, actress, and beauty entrepreneur Toni Braxton has partnered with Accelerate360 to support the growth of TMB Beauty, Toni’s beauty enterprise that includes Nude Sugar, a vegan skincare line specifically for the body, BREATHE, her debut fragrance, and additional beauty lines under development. Accelerate360 offers brands and retailers robust omnichannel fulfillment and third-party logistics (3PL) solutions along with unique marketing and content opportunities through its media group, A360 Media, the parent company of Us Weekly and the UsNow.com Shop.
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With continued success at Ulta Beauty and HSN, TMB Beauty looked to Accelerate360 to support its growing supply chain needs.
“Since launching Nude Sugar in 2021, our brands have delivered spa luxury to all types of women within the comfort of their homes,” said Founder Toni Braxton. “Partnering with Accelerate360 helps us expand our existing retail partnerships while introducing online sales to our community, allowing us to scale our business and focus on future product innovation and growth.”
As part of the partnership, Accelerate360 will manage TMB Beauty’s Ulta distribution and offer 3PL and retail fulfillment services with other national and regional chains. Accelerate360 will provide TMB Beauty access to Iris360, the company’s proprietary advanced order management system which can power seamless integration with additional retailer eCommerce platforms at any time. The complete logistics solution ensures TMB Beauty has the capacity needed to support its long-term growth goals without interruption.
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“We’re passionate about providing differentiated brands like TMB Beauty turnkey-growth solutions through our supply chain technology, including our national distribution and warehousing infrastructure and our eCommerce marketplaces,” said Accelerate360 Chief Business Officer and President of Distribution & Logistics Trey Holder. “The agility we’re providing Toni and her team allows them to continue to build loyalty with their shoppers, both in store and online, while expanding their business.”
In April, Accelerate360 launched Us Weekly’s first-ever online shop, UsNow.com. Available for a limited time around Mother’s Day, UsNow.com shoppers can purchase an exclusive Nude Sugar “booty bundle” on which includes Toni’s Luminous Splendor skin cream and Sugar Plum Elixir Restore & Renew Body Serum.