WarnerMedia Sales & International names Whit Richardson President, WarnerMedia Entertainment Networks, Latin America

WarnerMedia, a division of AT&T Inc., announced that Whit Richardson will be promoted from President, Turner Latin America to President, WarnerMedia Entertainment Networks, Latin America, effective August 1, 2020. Richardson is based in Atlanta and will continue to report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks.

In his new role, Richardson will have executive oversight and responsibility for programming, advertising sales, distribution and operations for the WarnerMedia Entertainment Networks which include the basic Turner channels and Cinemax, as well as premium HBO and sports networks in the region. Richardson will share responsibility for the kids business in Latin America with Tom Ascheim who was recently named the President of Global Kids, Young Adults and Classics at Warner Bros.

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Gerhard Zeiler said: “Whit is an incredibly talented and strategic executive, as well as a charismatic leader with a proven track record of delivering results in the Latin America region. He is highly respected within WarnerMedia and across the wider industry. I have complete confidence in Whit’s abilities to grow our world-class brands and lead the team through this dynamic and exciting time in our industry.”

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“I am grateful for the opportunity to lead the newly combined WarnerMedia business in Latin America,” said Richardson. “With the coming together of Turner Latin America and HBO Latin America Group, we look forward to showcasing our tremendous collection of business and creative talent as well as our brands to our fans, partners and communities in Latin America.”

Richardson was named President, Turner Latin America in 2017, after holding various regional senior leadership positions, including Executive Vice President of Distribution and General Manager of Turner Argentina. During his tenure at the company, Richardson has played a key role in the division’s most significant transactions and its strategic evolution into one of the region’s leading Intellectual Property Hubs, with award-wining original content and long-term soccer rights in three key South American markets commercialized under successful premium (Argentina and Chile) and superstation (Brazil) models.

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