AT&T

Digital advertising has come a long way since AT&T purchased the first online banner ad in 1994. Pay-per-click (PPC) ads have since emerged to become firm favourites of brand marketers and mobile advertising exploded courtesy of the…
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Year-to-Date Revenues on Par with Record-Breaking High in 2019, Pre-Pandemic Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on…
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The investment will accelerate the company's growth in its world class interactive experiences, Ingage and its Ad-supported Streaming Service, Zone·ify ES3 and its subsidiary company Zone·tv, are pleased to announce the closing of $22.5…
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Hear thought-provoking panels, spotlights, and keynotes led by industry influencers, practitioners, and business leaders at some of the most innovative companies in the world UserTesting , a leader in video-based human insight, announced…
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First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0 Regie.ai, the …
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By simplifying access to Apache Kafka, Conduktor has already increased productivity for over 100k developers Two years after its founding, Conduktor has enabled the next step in the data streaming space with the launch of its new…
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Growth at all costs is being replaced by cost-cutting for many startups right now. As the foreshadowing of an economic downturn intensifies, startup founders are feeling renewed focus, and pressure from VCs to extend runway and double…
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Two Key Viamedia Executives Will Jointly Lead Technology Division Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the promotions of Jim O’Neill and Wendell Decker, two senior…
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Examining 1 Year Post- ATT (app tracking transparency) Impact on App Marketing “Ask app not to track/allow” – this prompt ubiquitously appeared on our mobile screens in the last year, empowering consumers to have more control over their…
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The first consent enablement platform names leaders from AT&T, WarnerMedia, Neustar, Comcast, LVMH, and Epsilon to the Board of Advisors Qonsent, the first consent enablement and consumer trust platform, announced several key new…
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The combination of Quintar's Q.reality platform and AT&T 5G enables the capacity to bring the digital world to life and create next generation user experiences AT&T and Quintar, a sports entertainment augmented reality company that…
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The Web3 proptech platform will tap on Raquel's extensive background in marketing and leadership to establish a national and inclusive brand. Tirios Corporation is pleased to name Raquel Garcia as its first Vice President of Marketing.…
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Travis Clinger, SVP Addressability and Ecosystem at LiveRamp chats about current day adtech practices and trends that B2B teams need to keep in mind when planning new campaigns: _________ Welcome to this MarTech Series chat, Travis.…
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AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering…
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OnePIN announced that Glenn Lurie, former President, CEO and member of the Board of Directors of Synchronoss Technologies, has joined the company's Board of Advisors. Mr. Lurie has over 30 years of experience in the telecommunications and…
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The new feature helps publishers maximize the value of premium video Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The…
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Deal expands access to Hispanic CTV inventory in Xandr’s premium marketplace Xandr, AT&T's advanced advertising company, and Estrella Media, home for the modern Hispanic American providing leading non-scripted…
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AT&T to target eliminating 1 billion metric tons of greenhouse gas emissions, working with Microsoft, universities, and other alliances to unleash the power of 5G and other broadband technologies through the AT&T Connected Climate…
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DIRECTV becomes a standalone video business following an agreement between AT&T and TPG DIRECTV announced that AT&T and TPG have closed on the previously announced agreement to establish DIRECTV as a separate video company. Under…
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Cresta, the leading real-time intelligence platform for customer conversations, announced that John Donovan, former CEO of AT&T Communications, has joined their Board of Directors. John brings more than 30 years of experience in the…
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