Browsing Tag

AT&T

Let’s Test Your CCPA Preparedness!

On New Year’s Day, the same logic that was used to create GDPR, came stateside when the California Consumer Privacy Act (CCPA) was officially put into effect. This legislation provides California residents more control over their personal data. The objective is simple: provide better consumer protections and enhance the respect of privacy by improving transparency regarding the way companies are using their users’ data. When GDPR came into effect, Europe paved the way for regulation, compelling companies to focus on…

AT&T and Deloitte to Explore the Future of Learning with 5G

AT&T* and Deloitte signed an agreement to bring 5G network connectivity and edge computing services to Deloitte University to help it transform the future of digital corporate learning and workplace collaboration. Deloitte University (DU) is a 700,000 sq. ft. leadership and learning center located near Dallas in Westlake, Texas. DU's learning programs are focused on developing the world's best leaders, often incorporating and relying on leading-edge technologies to help power their programs. Starting early next year,…

AT&T’s 5G Launch Means All Four Us Operators Now Sell 5G, Says GlobalData

Lynnette Luna, Principal Analyst at GlobalData, a leading data and analytics company, offers her view: “All four nationwide operators in the US now offer 5G services to consumers, but these are still early days, and the service is primarily attractive to consumers who enjoy adopting the latest technology. We will see 5G launches and consumer adoption accelerate in 2020 with better coverage and more reasonably priced 5G smartphones, which, at this point, cost $900 and up. Marketing Technology News: Rakuten Marketing…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

AT&T Extends 5G Leadership Across the U.S.

Tens of Millions of People to Get AT&T 5G Network Coverage Soon with Nationwide 5G in 2020 AT&T* is putting the pieces in motion to bring 5G service to tens of millions of consumers and businesses this year, ahead of plans to offer nationwide 5G in the first half of 2020. Following our recent launch of AT&T Unlimited Extra and AT&T Unlimited Elite we are adding access to 5G service in these plans and will begin preorders for our first low-band 5G smartphone, the Samsung Galaxy Note10+ 5G, on Nov. 25.…

AT&T and Amdocs Expand Strategic Alliance

Companies announce multi-year collaboration to accelerate AT&T’s transformation Amdocs, a leading provider of software and services to communications and media companies, and AT&T* , are extending their collaboration to modernize and upgrade AT&T’s digital business support systems under a multi-year managed services agreement. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. This agreement supports AT&T’s business transformation strategy. In addition…

Sprint, Verizon, AT&T & Boost Mobile Black Friday 2019 Deals: List of Early Cell Phone & Internet Deals by Consumer Walk

Save on AT&T, Verizon, Boost Mobile, Sprint and Straight Talk phones and plans at the Black Friday 2019 sale with our round-up of the best early Black Friday cell phone deals Searching for the top cell phone and Internet plan deals for Black Friday 2019? Deal reviewers at Consumer Walk have published their list of the best early Boost Mobile, Verizon, AT&T, Sprint and more deals for 2019. Find their updated list of links to deals below. Best Sprint deals: Save up to 84% on Samsung Galaxy S10, S9, Note 10…

Mobile Advertising Needs More Than Just 5G

The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – and brands are actively trying to reach consumers engaging in daily mobile activities, from payments and bookings to communication and entertainment. This year, time spent on mobile devices will exceed the time spent watching TV and will reach an average of 3 hours 43 minutes per day, explaining the high demand for mobile advertising. As mobile continues to grow, advertisers can further develop techniques to…

Liberty Latin America to Acquire AT&T’s Operations in Puerto Rico & the U.S. Virgin Islands

Strategic combination will create the leading integrated consumer and B2B communications and entertainment provider in Puerto Rico Liberty Latin America Ltd. ("Liberty Latin America" or “LLA”) (NASDAQ: LILA and LILAK, OTC Link: LILAB) announced it has entered into a definitive agreement to acquire AT&T Inc.’s (AT&T) wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands (the “Acquisition Assets”). In the all-cash transaction, the Acquisition Assets are valued at an enterprise value of $1.95…

AT&T Invests Nearly $350 Million Over 3-Year Period to Boost Local Networks in Greater Boston

At AT&T, we've invested nearly $350 Million in our Boston, Cambridge, and Quincy area wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've also improved critical services that support Public Safety and first responders using the FirstNet communications platform. This investment has helped AT&T become the fastest LTE wireless network in the Boston area, and the nation, according to the second quarter 2019…

IBM And AT&T Announce Multi-Year Strategic Alliance

Companies to expand relationship to enable moving AT&T Business applications to IBM Cloud IBM and AT&T announced a multi-year strategic alliance. Under the agreement AT&T Communications will use IBM's expertise to modernize AT&T Business Solutions' internal software applications, enabling migrations to the IBM Cloud. In addition, IBM will provide infrastructure to support AT&T Business's applications. AT&T Business will utilize Red Hat's open source platform to manage workloads and applications. The…

AT&T Invests More Than $100 Million Over 3-Year Period to Boost Local Networks in San Joaquin County

At AT&T, we've invested more than $100 million in our San Joaquin County wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've also improved critical services that support Public Safety and first responders using the FirstNet communications platform. AT&T's wireless network covers more than 99% of all Americans and has become the fastest wireless network in the nation, according to the first quarter 2019…

Parks Associates: Potential Broadband Cord-Cutters Watch More Than Six Hours of Mobile Video per Week

Research examines use of data-intensive entertainment services among potential broadband cord cutters New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptible to cord-cutting among their current…

AT&T Invests Nearly $1.2 Billion Over 3-Year Period to Boost Local Networks in Indiana

AT&T, we've invested nearly $1.2 billion in our Indiana wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

AT&T Invests Nearly $800 Million Over 3-Year Period to Boost Local Networks in Kentucky

At AT&T, we've invested nearly $800 million in our Kentucky wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

AT&T Adding Interactive Public Service Locast App to DIRECTV and U-verse Video Platforms

Locast Broadens AT&T's Customers' Access to Broadcast Stations AT&T will add Locast's interactive app on its DIRECTV and U-verse platforms starting. Locast is a public service application that offers viewers with broadband-connected receivers access to their local ABC, CBS, NBC, FOX and other broadcast stations streamed via the Internet and is currently available to 27 million users in nine markets -- New York, Chicago, Philadelphia, Dallas, Washington, Houston, Boston, Denver and Baltimore. AT&T…

5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections. “Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

AT&T to Acquire AppNexus

Brings Leading Digital Ad Platform to AT&T, Helping to Create a Foundation for a Premium TV and Video Ad Marketplace AT&T announced today that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO. AppNexus is a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers. “Innovation is core…