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Warnermedia Promotes Whit Richardson

WarnerMedia Sales & International names Whit Richardson President, WarnerMedia Entertainment Networks, Latin America WarnerMedia, a division of AT&T Inc., announced that Whit Richardson will be promoted from President, Turner Latin America to President, WarnerMedia Entertainment Networks, Latin America, effective August 1, 2020. Richardson is based in Atlanta and will continue to report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks. In his new role,…

AT&T Selects Salesforce to Accelerate its Customer Experience Vision

AT&T and Salesforce announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T’s broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

AT&T México Selects MATRIXX Digital Commerce for Prepaid Platform Replacement

MATRIXX Digital Commerce is providing cloud-native, 5G-ready BSS to support AT&T Mexico prepaid customer base Today, the leading provider of the Cloud-native digital commerce platform for 5G customers MATRIXX Software has announced a new feat in the Mexican market. AT&T® México, a subsidiary of AT&T® USA and one of the largest mobile players in the Mexican market, is deploying MATRIXX Software’s cloud-native digital commerce platform for its prepaid customers. Last week, AT&T selected Salesforce Marketing…

Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update

Salesforce has just announced that it's first-quarter revenue of $4.87 Billion. Salesforce Q1 Earning is up 30% Year-Over-Year, 31% in Constant Currency. Our results, amidst this global crisis, demonstrated our ability to execute at speed, innovate at scale and the strength of our business model,”  said Marc Benioff, Chair & CEO, Salesforce. “We made long-term investments in keeping our employees safe, supporting our customers, delivering crucial innovation like Work.com, and helping our communities with PPE, grants,…

FatPipe Networks Appoints AT&T Business Solutions Vice President of Technical Sales as New Senior Vice President of Strategic Business

FatPipe Networks, the inventor and multiple patent holder of SD-WAN technology, announced today that Mr. Phil Hinson has joined the FatPipe senior management team as Senior Vice President of Strategic Business. Marketing Technology News: MERGE Earns Sitecore Platinum Partner Status, Invitation to Sitecore Partner Advisory Council Group Mr. Hinson previously was Vice President of Sales and Vice President of Technical Sales at AT&T and prior to that was Vice President of Sales at Bell South Telecommunications. At…

Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE

Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience. Amdocs Media’s MarketONE streamlines…

AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience

In a heavily disrupted economy, AT&T is letting businesses wield the power of the digital workplace via its remote contact center capabilities with expedited implementation. In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact Center is a highly scalable cost-effective and efficient Customer Experience Management platform for Omnichannel commerce. In order to promote maximum adoption amid COVID-19 lockdown, AT&T is giving…

AT&T California Teams with VetsinTech for Veterans Training Initiative

AT&T Grant Helps Local Nonprofit, VetsinTech, Offer Veterans Online Training to Expand Their Skills for a Career in Technology VetsinTech, the leading national non-profit dedicated to advancing career opportunities for veterans in the tech industry, announced the continuation of a training series for veterans. Working together with AT&T California and its "Believe Bay Area" initiative, VetsinTech is holding additional training for veterans to sharpen their skills in web development. As a result of the ongoing…

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

RingCentral Enhances AT&T Office@Hand with New Video Solution

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions and AT&T  announced that AT&T Office@Hand powered by RingCentral now provides enhanced HD video capabilities through new RingCentral Video™ technology. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home At a time where remote work solutions are more critical than ever, AT&T Office@Hand enables businesses to instantly activate and…

AT&T Sees Uptick in Kids, Family and News Viewership

On-Demand Movie Buying/Renting Nearly Doubles CNN Viewership Up 150% Compared to Last Year Whether it's parents turning on the TV after a long day of work and childcare, throwing on a movie in the middle of the day to entertain kids, or consuming more news than ever – our viewing patterns and habits have shifted. "Movies, news and TV have always kept us entertained and informed, but lately we're seeing changes in customer behavior," said Rick Welday, executive vice president and chief marketing officer, AT&T…

AT&T to Deploy the Synchronoss Personal Cloud Solution

Comprehensive solution will give AT&T subscribers the ability to safely back up valuable personal content from any Android smartphone through a value-added cloud service Synchronoss Technologies, Inc. , a global leader and innovator of cloud, messaging, digital and IoT products, today announced that it is powering AT&T Personal Cloud, a new service for AT&T Mobility wireless customers. The Synchronoss solution will integrate into a suite of selected AT&T services, using the cloud to vastly improve the…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Google Cloud Unveils Strategy for Telecommunications Industry, Announces New Solutions, Customers, and Partners

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

AT&T TV Launches Nationwide Starting Today

Simple Voice Command With Google Assistant Allows Easy Access to All-In-One Entertainment and Your Favorite Streaming Apps Like HBO Max When It Launches May 2020 AT&T launches a new live TV service, AT&T TV, nationwide after a successful 13-market pilot. AT&T TV’s marries what you love about live TV with video streaming and apps. Powered by Android TV, it includes live TV packages with your favorite channels and offers easy access to your live TV and apps with one device without having to switch inputs. You…

Let’s Test Your CCPA Preparedness!

On New Year’s Day, the same logic that was used to create GDPR, came stateside when the California Consumer Privacy Act (CCPA) was officially put into effect. This legislation provides California residents more control over their personal data. The objective is simple: provide better consumer protections and enhance the respect of privacy by improving transparency regarding the way companies are using their users’ data. When GDPR came into effect, Europe paved the way for regulation, compelling companies to focus on…

AT&T and Deloitte to Explore the Future of Learning with 5G

AT&T* and Deloitte signed an agreement to bring 5G network connectivity and edge computing services to Deloitte University to help it transform the future of digital corporate learning and workplace collaboration. Deloitte University (DU) is a 700,000 sq. ft. leadership and learning center located near Dallas in Westlake, Texas. DU's learning programs are focused on developing the world's best leaders, often incorporating and relying on leading-edge technologies to help power their programs. Starting early next year,…

AT&T’s 5G Launch Means All Four Us Operators Now Sell 5G, Says GlobalData

Lynnette Luna, Principal Analyst at GlobalData, a leading data and analytics company, offers her view: “All four nationwide operators in the US now offer 5G services to consumers, but these are still early days, and the service is primarily attractive to consumers who enjoy adopting the latest technology. We will see 5G launches and consumer adoption accelerate in 2020 with better coverage and more reasonably priced 5G smartphones, which, at this point, cost $900 and up. Marketing Technology News: Rakuten Marketing…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…