Sanity Launches Create: An AI-Assisted Writing Tool for Content Teams

Create is the first AI-assisted content workspace that is seamlessly integrated with a CMS, enabling automated publishing of content across multiple channels

Sanity, the content platform used by leading companies including AT&T, Puma, Morning Brew and Figma, introduced Sanity Create, a new AI-assisted writing tool that brings the entire content lifecycle into a single flow—from creation and management to publishing—to content creators. The product was announced during Sanity Connect, the company’s spring launch event.

Sanity Create reimagines content creation by uniquely combining best-of-breed large language models (LLMs) with rich context from Sanity’s Content Lake into an intuitive writing environment – giving professional content teams a new way to achieve more creativity, higher-quality content and faster output.

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With 90% of online content projected to be AI-generated by 2026, Sanity Create assists users in ensuring content is intentional and impactful for their business. Capabilities include:

  • Gathering rich, relevant context: Collect notes, briefs, plans, loose ideas, facts and style guides from across collaborators.
  • Empowering creators with AI assistance: Work within a distraction-free writing space alongside an AI ghostwriter while keeping the creator in control.
  • Collaborating with humans and machines simultaneously: Invite human collaborators to create alongside the AI.
  • Publishing automatically: Seamlessly structure and push the free form, generated content into the Sanity Studio and automatically stage it with a single click.

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“Sanity Create unlocks the future we’ve imagined for our content workflows,” said David Annez, VP of Product at loveholidays and Sanity Customer. “It’s the missing piece for how editors work to create the best content out there.”

“We firmly believe that content can be a competitive advantage that drives businesses forward if managed strategically,” said Magnus Hillestead, co-founder and CEO of Sanity. “Adding Create to the Sanity platform breaks more silos in the content lifecycle and unlocks new possibilities for teams to transform their business with content.”

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