Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia.

The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness.

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Andrew Gilbert, Head of Platform Sales at Verizon Media ANZ, commented on the news: “We’re incredibly proud to announce this strategic partnership with Australia’s first bank and one of Australia’s most progressive advertisers. We’ve collaborated across multiple departments within our business to successfully integrate into Westpac Group’s digital ecosystem.

“This partnership comes at a time when data privacy, consumer experience, and marketing ROI are of the utmost importance. Through our first-party data-led planning capabilities, supply path transparency tools, exclusive inventory and competitive pricing model, the Verizon Media DSP is well-equipped to navigate brands through the changing marketing landscape.”

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Tom Andrews, Senior Manager of Marketing Transformation at Westpac Group added: “We’re delighted to partner with Verizon Media to integrate its powerhouse technology across our businesses to future-proof our marketing investments. We chose Verizon Media’s solution because it is set up to help navigate the impending challenges facing marketers including the loss of cookies, more stringent data management requirements and the need for more transparency.”

The announcement follows months of rigorous security and technical testing that confirmed the Verizon Media DSP meets the banking group’s strict security, data and performance protocols.

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