Verizon Media

Verizon Media today announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform. The NAI is a non-profit organization dedicated to responsible data…
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Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID…
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Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet , announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites,…
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Catalina’s vast CPG shopper intelligence now interoperable with Verizon Media ConnectID Catalina, a leader in shopper intelligence and omni-channel media solutions, today announced its interoperability with Verizon Media ConnectID to…
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AUDIENCEX, the largest independent trading desk built for performance agencies and brands, announced the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally…
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MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of data intelligence on people and places. As part of the partnership…
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New offering available through Verizon Media’s omnichannel DSP provides all-in-one platform for DOOH forecasting, re-engagement, & first-party measurement Verizon Media today announced the launch of their full funnel Digital…
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Transaction Expected to Accelerate Growth of the Internet and Digital Media Leader Verizon to Maintain Minority Stake in the New Company to be Known as Yahoo Verizon and Apollo Global Management, Inc (together with its consolidated…
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Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has…
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Introducing Mind Together, a coalition to destigmatize mental health at work What you need to know: Kellogg Company, Snap and Spotify are founding members committing to education, awareness and learning programs for the workforce…
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New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app…
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A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at…
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Partnership Connects Epsilon's Industry-Leading CORE ID and Verizon Media's ConnectID, Enabling Brands to Activate Custom Audiences in Verizon Media's DSP As marketers look for proven solutions to stay connected to their customers in a…
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Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms.…
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Hi Ivan, please tell us how you hoped the New Year 2021 will start for the industry. The industry overall, I expect the next not-normal! For 2021...let’s start with consumers: coming out of 2020 there will be a confluence of factors…
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The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
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Dailymotion partners with Verizon Media to provide a new programmatic guaranteed offer. This automated purchasing mode – also called direct programmatic – allows brands to acquire advertising inventories with full confidence through private…
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Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media announced the launch of its new unified…
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Verizon Media and BuzzFeed announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From powering new…
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WHO: Verizon Media, a division of Verizon Communications, Inc., announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business…
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