Digimind Social Now Seamlessly Integrates Thousands of Global TV and Radio Sources with over 850 Million Online Data Sources, Providing Brands with a 360-Degree View of Brand…
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Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the…
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New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile…
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As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With 2017 holiday sales in full swing, the NRF reported 147 million…
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Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and…
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Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million…
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Innovations Bring Enhanced Reporting Capabilities and Visibility to Customers NetLine Corporation announced the release of several advanced features on its Portal lead generation…
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Talpa Network Boosts Its Efforts To Become A Global Media Company By Enhancing Audience Data Potential And Reaction Time With Tealium’s AudienceStream Tealium, the leader in…
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Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product …
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Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a…
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Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly constant world of best practices and approaches. But as more and more…
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OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and…
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Grozalsky Brings Almost 10 Years of Experience In The Digital Marketing Field And Has Expertise In Personalization, Testing, Customer Data And Helping Clients Maximize Their Investments…
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Marketers Continue To Invest In Data-Driven Marketing. And Although They Know It Is Important  To Collect That Data, Analyzing It Is Another Story Nine out of 10 marketers use data,…
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The Agency-Accelerator Is Quietly Playing A Big Role At CES 2018 The creative services and media ventures company Big Block has announced that it has added former Leo Burnett EVP…
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Innovation, Performance, and Strategy of Rakuten Marketing Affiliate Network Cited as Superior Qualities by Advertisers, Publishers, and Agencies  Rakuten Marketing, a leading…
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Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail Kantar, WPP’s data investment management…
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comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV comScore today announced that it is partnering with Sling TV, the top…
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Marketers will continue to embrace use cases for location data beyond proximity-based push alerts and advertising. Location will be used to enhance more aspects of the shopping journey,…
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Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it…
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