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Analytics

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

Sudipto Ghosh Apr 19, 2018 0
The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics Madrid-based location…
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Sales & Marketing

Euclid’s Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must…

MTS Staff Writer Apr 17, 2018 0
A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the leading data platform for offline attribution and store…
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Behavioral Marketing

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

MTS Staff Writer Apr 6, 2018 0
Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will…
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Staff Writers

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

Abhinandan Ghosh Apr 5, 2018 1
There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we…
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Predictive Marketing

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

PRNewswire Mar 30, 2018 0
AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for…
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Audience Data

Geopath Unveils Pilot Program for OOH Audience Measurement

Abhinandan Ghosh Mar 28, 2018 0
Geopath's Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to…
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Behavioral Marketing

Blis Explores the Meaning of A “Conscious Consumer” in a New Report

Sudipto Ghosh Mar 28, 2018 0
In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for Conscious Consumer The dynamic relationship…
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Behavioral Marketing

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Sudipto Ghosh Mar 23, 2018 0
Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers…
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People-Based Marketing

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the…

Sudipto Ghosh Mar 22, 2018 0
People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a Huge Impact on the US Advertising Industry In February, …
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Analytics

Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against…

PRNewswire Mar 22, 2018 0
Insights, the New Analytics Tool, Reports Consumers Make Over 50 Percent of Their Online Retail Purchases on E-Commerce Sites Like Amazon and Walmart.com Jumpshot, the only company…
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Behavioral Marketing

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

Sudipto Ghosh Mar 21, 2018 0
In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more…
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Behavioral Marketing

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

Sudipto Ghosh Mar 21, 2018 0
New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing…
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Behavioral Marketing

Amperity Expands Customer Data Functionality for Multiple Customer Views

Sudipto Ghosh Mar 21, 2018 0
Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data Platform of Choice Amperity, an Intelligent Customer Data…
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Audience Data

4Cite Unveils How Shopping Elsewhere Technology Identifies and Re-Engages Customers

Sudipto Ghosh Mar 19, 2018 0
Accelerated Growth of 4Cite Data Network Means Personalized, Triggered Emails Have Huge Impact on B2C eCommerce Success, Revenues 4Cite, a leading consumer identification and data…
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Behavioral Marketing

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

Sudipto Ghosh Mar 15, 2018 0
NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has…
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Audience Data

Millennial Women Are Here to ‘Slay’ Based on Their Buying Behaviors

Sudipto Ghosh Mar 8, 2018 0
Merkle, a leading technology-enabled, data-driven performance marketing agency, has released a new research report, Why Millennial Women Buy, in partnership with Levo, the network for…
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Behavioral Marketing

Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce AppExchange

MTS Staff Writer Feb 27, 2018 0
eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment Bluecore announced its integration with Salesforce Marketing Cloud on the…
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Analytics

Independent Research Firm: SAS a Leader in Cross-Channel Campaign Management

PRNewswire Feb 21, 2018 0
SAS, which excels at helping marketers better understand customer behavior, has been named a leader in The Forrester Wave: Cross-Channel Campaign Management, Q1 2018. "SAS addresses the…
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Customer Experience Management

Borderless Access Launches ‘TAPP’ – Key to the World of Consumer Behaviour and…

PRNewswire Feb 20, 2018 0
TAPP Empowers Marketers and Researchers to Target In-Situ and Efficiently Develop Content as per Their Stories Borderless Access, a global Digital MR Solutions Company, brings…
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Audience Data

Decoding The State of Programmatic Advertising and Ad Formats in 2018

Sudipto Ghosh Feb 19, 2018 2
In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In…
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