Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking…
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Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media…
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The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital…
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Brabble, a New York-based technology company, is pleased to announce that it is now able to enhance online sales and track customer data for companies through its new patented…
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Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has…
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"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What…
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After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of…
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Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and manage their digital…
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Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners  Rockerbox, the creator of Recency Activation technology, unveiled its…
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The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to Influence the Entire Customer Experience in Real Time…
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Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full…
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"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What…
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New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of…
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Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots Today, innovative cup-based marketing company, CupTheMarket, has partnered…
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S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced…
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Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms and B2B marketing performance…
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Eventable’s Calendar Marketing Technology and Team will Result in Smarter Marketing Solutions from Rockerbox In a latest Martech acquisition update, Rockerbox, the creator of recency…
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Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business in 2018 This year, MarTech Series has partnered with…
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Percolate Partnership with Allocadia  Highlights Two Best in Class Marketing Technology Providers' Commitment to Help Marketers Percolate, the System of Record for Marketing, and…
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