Leading Companies Including Hinge, Lemonade, and Depop See User Analytics as a New Driver of Product Innovation and Exceptional Customer Service Experiences Mixpanel, the world's…
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Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new…
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Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest…
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Small- to Mid-Sized Companies Can Now Gain Access to Today's Most Powerful Programmatic Advertising Tool PubWise, a smarter header-bidding technology company providing a better way…
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Company Doubles Down on Innovative AI Capabilities, Expands Talent Base Dialpad, the pure-cloud business communications provider, announced it has raised $50 million in Series D…
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To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different…
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The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their…
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Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking…
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Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media…
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The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital…
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Brabble, a New York-based technology company, is pleased to announce that it is now able to enhance online sales and track customer data for companies through its new patented…
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Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has…
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"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What…
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After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of…
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Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and manage their digital…
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Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners  Rockerbox, the creator of Recency Activation technology, unveiled its…
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The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to Influence the Entire Customer Experience in Real Time…
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Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full…
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"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What…
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New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has officially announced the integration of…
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