Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform …
Interview with Rex Briggs, Founder and CEO, Marketing Evolution
"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing." …
Five Inconvenient Truths of Multi-Touch Attribution (MTA)
After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting …
TechBytes with Mark Bloom, Director, Product Marketing, Zendesk
Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and …
Rockerbox Attribution Platform Arrives to Democratize Access To Attribution Solutions
Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners Rockerbox, the creator of Recency Activation …
Kitewheel’s State of the Customer Journey Report Finds Journey Interactions Growing Exponentially Across Emerging and Legacy Channels
The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to …
linknexus Appoints Industry Veteran Lindsay O’Neill as SVP, Business Development
Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that …
Interview with Ken Leren, Founder, Tech Essence
"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand …
Adobe Brings Accurate Attribution with Advertising Analytics
New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has …
Babbel Expands Horizon with Multichannel Campaigns by CupTheMarket
Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots Today, innovative cup-based marketing company, CupTheMarket, …
S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models
S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech …
LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth
High-Growth Companies Use LeanData’s Marketing Attribution Solution to Accelerate Time to Revenue and Optimize Marketing ROI LeanData, a leader in …
Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs
Bizible’s Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms …
Rockerbox Acquires Eventable To Expand Suite Of Marketing Technology For Brands
Eventable’s Calendar Marketing Technology and Team will Result in Smarter Marketing Solutions from Rockerbox In a latest Martech acquisition update, Rockerbox, …
The Power of Event Automation for Better Connectivity in Business
Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business …
Percolate and Allocadia To Deliver Joint Solution To Empower Marketing Leaders
Percolate Partnership with Allocadia Highlights Two Best in Class Marketing Technology Providers’ Commitment to Help Marketers Percolate, the System of Record …
MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta
Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is …
Bizible Unveils Bizible Discover
Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation …
Simple Brings Microsoft-Powered Intelligent Marketing Platform
Simple Will Leverage Microsoft’s Technology to Power It’s Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create …
CAKE by Accelerize Introduces Data-Driven Attribution Technology
Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital …