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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
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      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Content Marketing

Kasha Cacy Appointed Global CEO of Engine
B2B Commerce, Content Marketing

Kasha Cacy Appointed Global CEO of Engine

Data-driven marketing solutions company Engine announced the appointment of Kasha Cacy as the company’s global chief executive officer, a new position. …

PRNewswireAugust 29, 2018, 1:38 pmAugust 29, 2018 0 1059
The Top 7 Form Conversion Killers And How to Thwart Them
Content Marketing, Guest Authors, Sales & Marketing, Social Media Marketing

The Top 7 Form Conversion Killers And How to Thwart Them

More than 80% of abandoning visitors never return to the website. So, what’s killing those conversions? Smart marketers (or marketing …

Chris ByersAugust 28, 2018, 8:49 pmAugust 29, 2018 1 1621
CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience
Content Marketing, Staff Writers

CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There’s a lot that simple, relevant content …

Sudipto GhoshAugust 28, 2018, 7:53 pmAugust 28, 2018 1 2645
A Guide for Choosing the Right Content Marketing KPIs for Your Business
Content Marketing, Guest Authors

A Guide for Choosing the Right Content Marketing KPIs for Your Business

A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great …

Helen CartwrightAugust 27, 2018, 11:50 pmAugust 27, 2018 0 2363
Fishbat Shares Four Strategies to Boost CRO
Content Marketing

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization …

Viraj TAugust 27, 2018, 8:36 pmAugust 27, 2018 0 846
Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook
Content Marketing, Social Media Advertising

Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook

Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design …

PRNewswireAugust 27, 2018, 5:20 pmAugust 27, 2018 1 1583
Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research
Content Marketing

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing …

PRNewswireAugust 27, 2018, 4:44 pmAugust 27, 2018 0 3787
Allison Stern
Audience Data, Content Marketing, Interviews, Video Marketing

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data …
Sudipto GhoshAugust 24, 2018, 4:24 pmAugust 27, 2018 1 3356
More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds
Content Marketing

More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds

Most People (67%) Consider Content Marketing ‘Useful and Valuable,’ Which Is Why When They Interact with Content Published by a …

MTS Staff WriterAugust 24, 2018, 3:31 pmAugust 24, 2018 5 3973
Lead Generation
Content Marketing, Guest Authors

What Type of Content is Best for Lead Generation?

You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that …

Acadia OtlowskiAugust 23, 2018, 7:23 pmSeptember 6, 2018 4 5679
New White Paper Details How Storytelling Through Content Marketing Positively Impacts Marketing ROI
Content Marketing

New White Paper Details How Storytelling Through Content Marketing Positively Impacts Marketing ROI

ContentWriters‘ latest study details how to incorporate storytelling into a dynamic marketing strategy that yields huge returns on investment. The white paper …

PRNewswireAugust 23, 2018, 4:10 pmAugust 23, 2018 0 1240
BrandMuscle Named Digiday Tech Award Finalist
Content Marketing

BrandMuscle Named Digiday Tech Award Finalist

BrandMuscle’s LocationBuilder Recognized for Best Location-Based Platform BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle integrated marketing …

PRNewswireAugust 21, 2018, 8:59 pmAugust 21, 2018 0 791
Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth
Content Marketing

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled …

PRNewswireAugust 21, 2018, 8:53 pmAugust 21, 2018 0 1053
MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience
Content Marketing

MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Focus on B2B Content Experience to Drive Higher Engagement and Conversion Does your content speak to the targeted audience? If …

Sudipto GhoshAugust 21, 2018, 8:32 pmAugust 22, 2018 1 1013
Weber Shandwick Receives Four IPG Inclusion Awards at 2018 Ceremony
Content Marketing

Weber Shandwick Receives Four IPG Inclusion Awards at 2018 Ceremony

Firm Honored for Community Impact, Campaign Effectiveness & Inclusive Talent Initiatives Weber Shandwick, one of the world’s leading global communications …

PRNewswireAugust 21, 2018, 5:22 pmAugust 21, 2018 0 971
New White Paper Explores Benefits and Strategies of Thought Leadership Marketing for B2B Organizations
B2B Commerce, Content Marketing

New White Paper Explores Benefits and Strategies of Thought Leadership Marketing for B2B Organizations

Trade Press Services, a marketing communications firm, released a new white paper that explores the marketing value of thought leadership …

PRNewswireAugust 21, 2018, 4:50 pmAugust 21, 2018 0 814
Are You Woke Up? Andre Farr Launches BAY IN LA 2018 With Celebrity-Backed Voter Registration Campaign "WOKE UP" At Baldwin Hills Crenshaw Plaza Sept. 1
Content Marketing

Are You Woke Up? Andre Farr Launches BAY IN LA 2018 With Celebrity-Backed Voter Registration Campaign “WOKE UP” At Baldwin Hills Crenshaw Plaza Sept. 1

The second annual BAY IN LA  kicks off WOKE UP, a celebrity-backed voter registration drive produced by Andre Farr International (AFI) and sponsored by Carnival …

PRNewswireAugust 21, 2018, 3:26 pmAugust 21, 2018 0 571
PowerPost Named to Top 10 MarTech Startups - 2018 by Marketing Tech Outlook
Content Marketing

PowerPost Named to Top 10 MarTech Startups – 2018 by Marketing Tech Outlook

PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost …

PRNewswireAugust 17, 2018, 8:04 pmAugust 17, 2018 0 1974
Internet Marketing Company, fishbat, Offers 4 Reasons to Include Voice Search in Your Marketing
Content Marketing

Internet Marketing Company, fishbat, Offers 4 Reasons to Include Voice Search in Your Marketing

In order to help businesses continue to take a multi-faceted approach to advertising, internet marketing company fishbat offers 4 reasons to include …

PRNewswireAugust 17, 2018, 7:37 pmAugust 17, 2018 2 2051
Mindmatrix Launches MSP-IT Marketing and Sales Content Packages to Solve Content Challenges Faced by IT Industry Partners
Content Marketing

Mindmatrix Launches MSP-IT Marketing and Sales Content Packages to Solve Content Challenges Faced by IT Industry Partners

The Content Packages, Available Exclusively to Mindmatrix Platform Users, Helps Them Effectively Overcome Their Key Marketing Challenge–Content Creation Pittsburgh-based, leading MSP-IT …

PRNewswireAugust 17, 2018, 6:36 pmAugust 17, 2018 1 772

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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