The combination of consumer data from in-location digital screens, mobile devices, and location services creates an unparalleled offering that gives brands a street-level value of consumer spending nationally Epicenter Experience™ …
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Bonnie Crater, CEO at Full Circle talks about a few best ways to optimize your marketing  mix and plans to drive better attribution and engagement in a multichannel marketing world; ________ Welcome to this MarTech Series chat…
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Thanks to the “Reduce, Reuse, recycle” campaigns of the 90s, most millennials know about the importance of sustainable efforts. Issues like climate change are a serious threat and there has never been a more important time to collectively…
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New brand research provides ultimate answer: Are a Human Brand, 21st Century Brand, Category Placeholder, Label, or Commodity? Today It Matters Big Time! ‘Are you really a brand?’ is the ultimate question for marketers , according to Brand…
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Wins Key Florida Industry Association Award ~$500,000 in Revenue Since Acquisition Nextech’s AR solutions offers compelling partnership opportunities for the ~100,000 trade and professional associations in North America. …
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Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO's machine learning algorithms MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced…
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The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding…
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After a year in stealth mode, the Globo Partner Program is live with a roster of over 100 U.S. mediatech partners Globo, a media group in Latin America, announced the launch of the Globo Partner Program to provide a launch pad for U.S.…
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Search engine optimisation (SEO) is the modern equivalent of the gold rush - a path to prosperity and riches, yet so few have been able to make it work in New Zealand Any business owner or senior executive would be forgiven for wondering…
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Meg Riat, Human Resources Director, Leaseweb USA chats about Leaseweb USA’s repeat-recognition as Virginia’s Best Places to Work while sharing a few tips on what it takes to drive employee cultures in today’s business environment:…
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Provides Play-by-Play Guidance for Advertisers on Planning and Buying VOOH The Out of Home Advertising Association of America (OAAA), today released its first "OAAA Digital Video Out of Home (VOOH) Buyers' Guide" to help advertisers…
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Ecommerce retailers can now help customers complete the full online shopping experience via digital marketing expansion with WISMOlabs and Search Nurture' exceptional post-purchasing experience."WISMOlabs and Search Nurture working together…
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HP Becomes the First Fortune 100 Tech Company to Commit to Gender Parity in Leadership HP Inc. (NYSE: HPQ) today announced a series of ambitious goals to drive a more diverse, equitable and inclusive technology industry, including a pledge…
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Alteryx, Inc. , the Analytics Automation company, announced its new education program, SparkED, designed for learners of all skill levels in every discipline to gain hands-on skills and certification in data analytics. SparkED is a global,…
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Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and likes to create content that helps people master SEO. When it comes to writing, it can be difficult to look at your…
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Curators on the platform will now be eligible to monetize via tips from the Bookshlf community  Bookshlf, the digital content platform built on curation, today introduces a new revenue stream for content curators, the emerging creator…
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Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business…
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nanocosmos has revealed the latest offering in its low-latency lineup: nanoMeet. nanoMeet is a browser-based video-conferencing and collaboration platform, which integrates with nanoStream Cloud for seamless interactive live streaming -…
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The new website highlights Vestorly’s value proposition and simplifies the evaluation process for businesses that want to leverage content to increase engagement with their products and brands. Vestorly, a venture-funded…
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Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and…
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