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Marketing Intelligence
Capgemini Strengthens Its Strategic Partnership With Microsoft In North America
This expanded initiative will help customers accelerate their critical digital transformation efforts, support their journey to the cloud and build enterprise resilience
Capgemini has further strengthened its strategic initiative with…
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Banzai Raises $15 Million in Venture Debt Financing to Grow its SaaS Event Marketing Platform
Venture Debt round led by Columbia Pacific Business Finance with additional investment from Gaingels
“This funding allows Banzai to accelerate growth and provide solutions that enable results-driven marketers to adapt and…
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The Importance of a Network for Business Growth
According to the SBA, over 20% of businesses close within the first year in 2019. Less than half are expected to last past 5 years. In 2020 it was reported that about 60% of closures due to the Covid-19 pandemic were permanent. According to…
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Discussions.app to Launch Reputation System Exclusively on Telos Blockchain
Decentralized media platform Discussions.app is developing its infrastructure and reputation system on Telos, completing a full migration from EOS
Telos, one of the most active blockchain platforms in the world according to Blocktivity and…
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Jason Wood CEO Explains How The YouTube Algorithm Has Changed In 2021
Jason Wood CEO Explains How The YouTube Algorithm Has Changed in 2021
Jason Wood CEO knows YouTube better than most people. YouTube launched on February 14, 2005, and has changed the world as we know it. Anyone can log onto YouTube and…
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ViewSonic’s New ViewBoard Cast Button Enables Real-Time Wireless Content Sharing With Just…
Creating a Highly Effective Meeting Space Without the Setup or Connection Hassles
ViewSonic Corp., a leading global provider of visual solutions, introduces the ViewBoard Cast Button, a brand new accessory of ViewSonic's wireless…
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Gorilla Corporation Acquired European Marketing Technology Company
Gorilla Corporation Acquired European Marketing Technology Company
Gorilla Corporation, a leader in global partner marketing technologies and services, announced they have acquired MarketingXpress, a software company that…
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Consumer Acquisition Hires Executive Producer Evan Astrowsky as General Manager of Creative Studio
Starting March 9, Consumer Acquisition will launch its pay-per-performance creative services model, featuring live action, photography and animation capabilities, to offer better, cheaper, faster service to mobile app and brand advertisers…
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Proofpoint Commended By Frost & Sullivan For Leading The Australian Market With Pioneering…
Expansive functions and interoperability with third-party systems deliver flexibility and scalability to enterprises of all sizes
Based on its recent analysis of the email security market, Frost & Sullivan recognizes Proofpoint, Inc.…
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Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising
Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and…
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Conductor Introduces Unlimited Keywords, an Industry First
Conductor’s Unlimited Keywords Removes All Limits on Keyword and Competitor Tracking, Keyword Research
Conductor, the leading enterprise organic marketing platform has announced it will offer Unlimited Keywords, removing all limits…
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How to Start Creating the Change Advertising Needs
As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and…
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BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity
New Solution Scores Channel Partner Marketing Performance and Provides Recommendations for Improvement
BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has launched Channel Partner…
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ColorComm Celebrates Representation Through #IAMCOLORCOMM For Women’s History Month
ColorComm, Inc., the nation's leading women's platform addressing diversity & inclusion across the communications, marketing, advertising, and media industries, launches the #IAMCOLORCOMM campaign celebrating the vital contributions…
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MediaMath Helps Brands Prepare for Identity-Centric Future Through Integration with…
MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent's nonID into…
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Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions
The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy
Sourcepoint, the data privacy software company of record for the digital marketing ecosystem,…
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Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering
Cardlytics , a digital advertising platform, announced today its planned acquisition of Dosh, a cash-back offers platform, for $275 million in cash and stock.
Marketing Technology News: RTB House Wins 2021 Best Places To Work Award…
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Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind
Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform
Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising…
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Meredith Corporation to Launch Good Impressions, A Pro Bono Media and Marketing Consultation Program…
Application Process and Program to Commence in Second-Quarter 2021
Meredith Corporation, the leading brand-led multi-platform media company – engaging nearly 95 percent of all U.S. women and more than 190 million unduplicated American…
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ADA launches New MarTech-as-a-Service Offering Across Asia Pacific to Drive Impactful Business…
ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help…
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