"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into…
Read More...

AI-driven sales can solve many problems for companies failing to cope with the COVID-19 uncertainties where the business has completely shifted the way they operate.
Read More...

The customer journey on a site is one of the most intrinsic aspects of understanding why people take action. Marketers are always looking to conceptualize the path to purchase for their…
Read More...

According to the latest digital shopping trends report, Brits are leading in terms of digital use for grocery shopping and food delivery in comparison to France, Germany & US.…
Read More...

Hiring a salesperson can be a huge responsibility, especially when you’re running a startup. The right call can shoot the sales and revenue up and a wrong call can bring the business…
Read More...

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time."…
Read More...

YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK advertisers to feature their ads in…
Read More...

Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? CRM, ESP, MAP... there are dozens of rigid categories that industry analysts…
Read More...

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings.…
Read More...

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer…
Read More...

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An…
Read More...

Okta, Inc., the leading independent provider of identity for the enterprise, and Salesforce, the global leader in CRM, at Okta Showcase, announced a partnership and new integration…
Read More...

"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted…
Read More...

Hi Travis, welcome back to MarTech Series. Tell us about your COVID-19 business continuity plans at LiveRamp. The recessionary environment brought on by the pandemic has forced…
Read More...

Paper Mart crowned most trusted ecommerce brand in the United States, beating fitness giant Gymshark to second place 52% of Americans say they are buying more things online and…
Read More...

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report…
Read More...

Pricing and sales are deeply connected to each other. Business resilience has never been more critical than ever. Amid and beyond the COVID-19, many companies are reckoning with broken…
Read More...

As the long-term commerce impacts of COVID-19 continue to unfold, retail companies are re-evaluating their existing channels, strategies, and martech stacks – looking for ways to stay…
Read More...

When the ground shifts under your feet, how well does what you knew about your customers hold true? Is your organization nimble enough to get the answers you need in the timeframe you…
Read More...

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been…
Read More...