"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about…
Read More...

As the world moves into a faster, more technologically savvy age, consumers are expecting companies to keep up. New technologies are appearing every day, increasing the speed of the…
Read More...

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation…
Read More...

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media…
Read More...

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What…
Read More...

In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and…
Read More...

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product…
Read More...

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the…
Read More...

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech…
Read More...

Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and…
Read More...

Most companies now know that customer experience is the main driver of business performance, so modern brands are putting their customers at the heart of everything they do. CX has…
Read More...

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool…
Read More...

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains…
Read More...

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from…
Read More...

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You…
Read More...

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to…
Read More...

It's been over 45 days since CCPA has been in effect ... This article features CCPA insights from industry leaders who spoke about the future of a data privacy-driven economy in the US…
Read More...

Congratulations! You just finished building a list of target accounts. That’s a great thing because you’ve taken an important step toward helping your revenue team align around the…
Read More...

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the…
Read More...

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies."…
Read More...