Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our…
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For decades, value selling has been a secret weapon most enterprise sales teams brought out only for their biggest prospects. That’s because like with most secret weapons, it was…
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What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions…
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B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying…
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"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs."…
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The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that…
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According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV…
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You’ve spent countless hours mapping your customer journey. You’ve aligned with Product, Sales, with Customer Success, and Ops to architect the twisting winding path your prospective…
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The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United…
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During these uncertain times, many businesses are under pressure to reconsider entire digital marketing strategies. To stay on top, we must transform and find new ways to adapt to the…
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Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will…
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According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform…
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Despite current uncertainties, one trend everyone recognizes is the rise in remote working. What’s equally clear is that some employees will remain remote, even after offices reopen,…
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Here’s what organizations should consider when developing a branded Text-To-Speech Voice for Marketing, according to the CTO of ReadSpeaker.
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According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived…
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As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn’t encouraging. These aren’t your grandfather’s jobless numbers. Oh wait,…
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https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech…
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"“Omnichannel is an inescapable requirement of a modern Digital Experience (DX). It follows that the key underlying platform requirement for our customers is an ability to seamlessly…
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User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable…
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The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be…
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