No marketer can avoid analyzing marketing metrics. With today's martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper…
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Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% - 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend…
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What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance…
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New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world.…
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What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in…
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Please tell us about your current role and the team you handle. How did you arrive at the company? I currently serve as the EVP of Marketing. I oversee a 10-member team sitting…
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Referral based partnerships will become more common for financial institutions while in other industries, the need to automate all operations and key processes will take center…
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Cloud computing and data security are two trending areas of interest not just for fintechs but also global tech companies in general, as the ongoing pandemic has taught us - these…
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To launch or not to launch; that is the question! In 2020, Coca-Cola announced it was cutting entire product lines—including Odwalla Juice—to “ruthlessly prioritize core brands and…
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Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has…
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ESOPs - Employee stock ownership plans are offered by some employers to their employees as compensation, majorly in the form of rewards or incentives. This compensation is different…
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Delivers Seamless Integration with Clubhouse, Zoom and Facebook Rooms, Twitter Spaces, and Wearable Technology Events.com announced today the launch of digital tools to help event…
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Today’s tech entrepreneurs sit on the cusp of a huge opportunity to cash in during 2021. Digital transformation, fast-tracked by lockdowns across the world, has not only created an…
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As high streets and shops start to reopen across the UK, business leaders will need to adapt their approaches if they are to encourage a sustained footfall. LambdaTest, the browser…
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This past month marked the one-year anniversary of the pandemic that caused an unimaginable amount of disruption in the marketing industry. Priorities shifted among consumers, events…
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The use of video is impacting marketing, sales and even HR operations across businesses in big ways: Lee Firestone, CEO at OpenReel dives deeper into this trend in this QnA: ______…
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It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO,…
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A digital-first customer experience that is well planned and suited to multiple platforms is essential in not just banking and finance but in every industry; Terry Duffy, SVP and GM…
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What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few…
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More women are holding the nation’s most important corporate roles, just still not enough  at the C-level. The percentage of women in C-suite positions among the top 1,000 U.S.…
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