Market share is an essential tool in a marketer’s toolkit. It can provide invaluable insight about where your brand stands in its industry, which competitors to chase, and which of your tactics are most effective. Take this example. Say…
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Leadership panel will discuss the elevated role of frontline revenue teams in 2022 as they deliver digitally differentiated buyer experiences across the entire customer lifecycle Folloze announced that it is partnering with Women in…
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Hello Kitty Land Tokyo features the world's largest virtual music festival venue on five underground floors on Dec. 11th and 12th, 2021. And Sanrio characters will join gorgeous artists such as Kizuna AI, Hatsune Miku, AKB48 and other…
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Lead scoring is an important marketing and sales activity and is a process that allows marketing and salespeople to assign a numerical score to a lead, based on how interested and involved the lead is in a company's brand, product or…
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Umberto Milletti, CEO and Founder of InsideView chats about the company’s (new!) journey as part of the Demandbase family in this quick catch-up with MarTech Series: __________ Tell us about yourself Umberto, we’d love to hear about…
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On the heels of record-breaking ecommerce performance during peak season last year, as referenced by the IPC, 2021 promises to be an equally impressive show. Most ecommerce and marketing leaders will be focused on executing and delivering…
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  As the leading independent voice for the digital signage industry, DSF will provide insightful, educational programming throughout the conference Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital…
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The First Mobile Wallet Card For Automotive Dealers CLIKdata, and DigiNinja today announced a new program automotive dealers can use to sell more cars tapping into the growing trend of mobile wallet cards. Marketing Technology News: …
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Celia Fleischaker, CMO at Verint chats about Verint's recent acquisition of Conversocial while taking us through a few key B2B marketing best practices: _______ Welcome to this MarTech Series chat Celia, how has your marketing…
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According to the 2021 Consumer Trends report, 56 percent of people would like to shop online more since the pandemic hit. The world of e-commerce is dependent on consumer behavior, so as shoppers change their preferences, retailers and…
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Hybrid is the future of B2B events. It’s easy to see why. This format offers both virtual and in-person experiences.  Although we can’t wait to get back to meeting in-person, the benefits of virtual events are tough to ignore.…
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Partnership announced between New Jersey Based MetroMultiMedia and Sirk Productions to expand digital content and marketing services for live and hybrid events. MetroMultimedia (MMM) is pleased to announce a partnership with Emmy®…
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Premise announces the retention of former Homeland Security Secretary Michael Chertoff and his company to recommend measures to maximize contributor safety around the globe Premise, the innovative platform that democratizes the way data…
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Event Technology Made for Event Professionals by Event Professionals ArcatXP introduces, Partner Portal, which addresses the desperate need for scalable, intuitive, and budget friendly event management technology. ArcatXP's Partner…
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Rivery Data Model Kit for Anodot enables a one-click data model for a single, centralized data management workflow that easily connects with major ad accounts  Anodot, the autonomous business monitoring company, announced a technology…
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Conversational marketing or simply put, marketing models that are built to talk to consumers via enhanced live chats, chatbots, AI powered voice assistants or other such formats all encompass conversational AI. A robust conversational…
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The privacy updates of iOS 15 have changed the game for marketers. Brands have been relying on funnels and retargeting to drive people to their websites using lookalike audiences. Essentially, when a prospect lands on a brand’s website or…
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Regulatory and customer evolutions are impacting how the adtech market is shaping up; Sagi Gordon, CEO and Co-founder, SelectMedia shares a few thoughts in this chat with MarTech Series: ______ Welcome to this MarTech Series chat Sagi.…
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Flagship cybersecurity event sees strong participation across its 39 sessions Cybersecurity conference InfoSec World, concluded its 2021 installment in strong fashion, delivering programming to one of its largest-ever count of…
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The Company will host its Third Quarter 2021 earnings conference call today, Nov. 15, 2021, at 5 p.m. ET / 2 p.m. PT Verb Technology Company, Inc. ("VERB" or the "Company"), the leader in interactive video-based sales enablement…
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