Andrew Fischer, CEO and Co-founder at Choozle talks about some best practices that can help marketing teams and advertisers optimize their multichannel efforts in a digital-first environment: _____ Welcome to this MarTech Series chat…
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With all the new innovations in martech and new martech platforms cropping up, it is now more important for marketing teams and marketing leaders to focus on implementing only those martech tools in their stack that integrate well with each…
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In the past year, the retail industry has been one of many disrupted business sectors. Retailers have had to pivot their strategies to meet consumers’ changing behaviors and the omnichannel demands of customers in an increasingly digital…
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ElonPeg, the first social media pegged token on the Binance Smart Chain, has announced their updated Q3/Q4 roadmap as part of Project MESA (Make ElonPeg Sexy Again). This roadmap includes new social media integrations via custom smart…
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Venue Maestro, an online venue finder for Australian events, has recently highlighted the open/close nature of the events and hospitality industry in Australia since the breakout of the COVID-19 pandemic in 2020. The events industry…
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Solace's market-leading event streaming and management technology, PubSub+ Platform, is now available for purchase in Amazon Web Services (AWS) Marketplace. This will help enterprises more easily implement event-driven architecture in the…
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Using LiveX (Digital Experience Platform) FENEX has created a digital marketplace for manufacturers, distributors, retailers with B2B and B2C buyers Nextech AR Solutions Corp., an emerging leader in augmented reality for…
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The role of the B2B CMO is set to evolve further as newer martech capabilities and marketing processes start redefining the state of B2B marketing in time to come, Tracey Mustacchio, Chief Marketing Officer at Secureworks dives into…
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Push notifications are something everyone who has ever used a mobile app is familiar with. Web push notifications function in the same way. The only difference being that they are pushed from the mobile web or desktop web. The notifications…
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“Culture fit” isn’t just a term used in recruiting. Emails possess or lack culture fit, too. Take, for example, a brand that wants to promote its product in a new region. They want their emails to stand out and are experimenting with punchy…
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It’s no secret that the delayed, but impending, death of third-party cookies on the Google Chrome browser and Apple’s stance on privacy has left marketers scrambling to develop a game plan on how to best target and connect with existing and…
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Not only have marketing roles been redefined over the recent years as martech innovations and new marketing best practices have inspired change in the typical B2B marketing hierarchy and ecosystem; the core fundamentals used to implement…
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To drive intelligence-backed customer experiences in a digital marketplace, marketers and salespeople need to balance their use of AI tools and human intuition effectively; Nitzan Shaer, Co-founder and CEO at WEVO shares some top best…
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Research shows that up to 40% of goods bought online are returned by consumers. To reduce the rate of returns—estimated to reach over a trillion dollars a year within the next several years – marketers must ensure that shoppers are happy…
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Artificial Intelligence can help you improve your social media strategy and social media presence by:  Helping you understand what makes for better social media processes Streamlining your activities, and…
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Questex’s 15th Digital Pharma East, the premier marketing event for life sciences, presented by Fierce Pharma Marketing, announces it will gather the pharma marketing community in-person at the Pennsylvania Convention Center in…
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OpenExchange, the leader in video and virtual event solutions for financial communications, today opened a first-of-its-kind facility dedicated to originating virtual and hybrid investor events, located in Central London.  "OE Event Centre…
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New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service Parks Associates announced the release of its latest Consumer Insights Dashboard, a new ongoing…
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In addition to a free, two-day virtual conference featuring high-profile ecommerce thought leaders like Mark Cuban, BigCommerce introduces new podcast series and revamped customer awards program BigCommerce, a leading Open SaaS…
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Admixer’s Director of Programmatic on tech, transparency and IDs and what Ukraine can teach the west about the digital ad supply chain Admixer offers an ecosystem of interconnected products for the buy and sell side; can you tell us a…
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