Viewability as a standard measurement metric for digital advertising emerged out of necessity around 2010, in response to a “wild West” market landscape of proliferating exchanges, publishers and tech platforms. With little top-down…
Read More...

IRI hosting webinar covering growth opportunities for store brands on Nov. 30 IRI, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today released a new report exploring…
Read More...

DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Express Value Insights is a new…
Read More...

Native cloud platform connectors and system integrator alignment help data teams deliver business-ready data faster Matillion, the leader in data productivity, announced technical and cloud ecosystem partnerships to accelerate the value of…
Read More...

Deeper Partnership Accelerates End-to-End Cloud-Native Data Protection from Discovery to Enforcement BigID, the leading data platform that enables organizations to know their enterprise data and take action for privacy, security,…
Read More...

Verint’s AI-Powered Speech Analytics Solution Helps Startek Derive Insights from 500 Million Customer Interactions Annually for Improved Customer Relationships Verint The Customer Engagement Company, announced that Startek is…
Read More...

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: _________…
Read More...

With inflation hitting every industry, the B2B environment is tightening its proverbial belt. Cost containment, a pause on spending, pricing adjustments — all these are standard measures companies take to combat rising inflation. Steps one…
Read More...

Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and…
Read More...

Don’t you want to create meaningful relationships with your customers? Of course, you do... Developing strong relationships with customers has always been critical for brands and it has become more vital in this privacy-first world. Yes.…
Read More...

Cookiepocalypse is coming. Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.” This seismic shift will change marketing and customer data strategies landscape. Businesses…
Read More...

Should B2B marketers focus on stronger organic marketing plans during a downturn? Or should they revisit better ways to boost their email marketing? Find out more on what the marketing and martech experts are doing in this weekly highlight:…
Read More...

Companies in their infancy and those that have stood the test of time have at least one thing in common: the need for digital transformation and innovation. But pursuing digital transformation is complicated—especially for companies with…
Read More...

Paid marketing may give you quick results, but if you want sustainable and long-term results, you should rely on organic marketing.  Organic marketing can be successful only when you do it right. Whether a B2B or a B2C organization, every…
Read More...

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability…
Read More...

Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer's priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do…
Read More...

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. Adnami CEO Simon Kvist Gaulshøj is determined to defeat both: How is fragmentation a concern for publishers: Well, the…
Read More...

Mike Hicks, Chief Marketing Officer at Appspace talks about the various ways through which marketers can further enhance the quality of digital interactions they have with online customers: ________ Welcome to this MarTech Series chat,…
Read More...

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M CAD) Series B…
Read More...

As inflation continues to cause sticker shock on goods, gift cards remain a popular option for holiday shoppers InMarket, a leader in 360-degree consumer intelligence and real-time activation, released its annual report on gift card…
Read More...