Publisher Publisher - Marketing Technology Insights

  • Home
  • News
  • Interviews
    • MarTech Interview Series
    • Tech Bytes
    • Fireside Chats
    • MarTech Videos
  • Insights
    • Guest Authors
    • Staff Writers
  • MarTech RADAR
    • MarTech RADAR
    • Primers
    • Infographics
    • Marketing Automation
    • Data Management Platforms
    • Content
    • Social Media Platforms
    • Analytics
    • B2B Commerce
    • Personalization
  • Resources
  • Events
MarTech Series
  • Home
  • All Articles
  • Insights
  • Page 2
Marketing intelligence

Top Skills that Marketers Need in 2021

Dayle Hall Jan 18, 2021 0
If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give…
Read More...
Customer Experience Management

MarTech Interview with Sara Spivey, CMO at Braze

Sudipto Ghosh Jan 18, 2021 0
"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services,…
Read More...
Marketing intelligence

Embeddable CX for the Smartphone-Era Consumer

Anand Janefalkar Jan 18, 2021 0
As we enter the final month of 2020, I wanted to share with you some 2021 CX predictions. Here's what to anticipate in the world of CX in 2021. My predictions are: Embeddable CX…
Read More...
NLP

TechBytes with Dorian Stone, General Manager at Grammarly Business

Sudipto Ghosh Jan 18, 2021 0
How does Grammarly work for Enterprise and individual contributors? Grammarly’s AI-powered writing assistant helps 30 million people and 30,000 teams communicate more clearly and…
Read More...
Native & Programmatic Advertising

CCPA Has Been a Catalyst for Good in Programmatic

Daniel Sepulveda Jan 15, 2021 0
When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the…
Read More...
Sales & Marketing

Top Digital Marketing Trends that Prevailed in 2020

MTS Staff Writer Jan 14, 2021 0
In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having…
Read More...
Guest Authors

Picture This: An Audience-First Approach to Video Advertising

Sara Francis Jan 14, 2021 0
It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more…
Read More...
Advertising Trends

TechBytes with Thomas Høgebøl, the CEO and co-founder of NoA

Sudipto Ghosh Jan 14, 2021 0
Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp…
Read More...
Sales & Marketing

How To Get Sales Deals Across the Line When the C-Suite Is Involved

Thiago Sa Freire Jan 13, 2021 0
The top priority of sales leaders is to enable their teams to be successful which often includes helping close deals. While the goal still remains true in 2020, the process of closing…
Read More...
E-Commerce and Mobile Commerce

The Evolution of B2B Consumer Preferences in 2021

Loretta Faluade Jan 12, 2021 0
B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever.…
Read More...
Marketing Automation

The Quickest Guide to Designing Marketing Automation Campaigns

MTS Staff Writer Jan 12, 2021 0
According to Salesforce, "Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically." It helps to…
Read More...
B2B Data

My 5 Predictions About the ABM Industry in 2021

Jon Miller Jan 12, 2021 0
It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would…
Read More...
Marketing Automation

AI in Marketing and Sales: Why Businesses Must Integrate AI into their CRM?

MTS Staff Writer Jan 11, 2021 0
The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of…
Read More...
Video Interview

MarTech Video Interview with Travis Hockersmith – VIZIO

Sudipto Ghosh Jan 11, 2021 1
https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech…
Read More...
TV Advertising

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Sudipto Ghosh Jan 11, 2021 0
Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing…
Read More...
Content Management

Five Martech and SEO Challenges Facing the CMO in 2021

Shachar Radin Shomrat Jan 8, 2021 0
Martech and SEO go hand in hand. But, the expectations of marketing technology are fundamentally changing. The evolving role of the CMO coupled with the growing need for serious…
Read More...
Sales Intelligence

Understanding AI-based Sales Forecasting and How it Helps Businesses

MTS Staff Writer Jan 8, 2021 0
Sales Forecasting entails sales managers using historical data to map out future trends, potential mishaps, and the overall journey of the product/service. It creates a way to support…
Read More...
Content

Marketers: Who’s Sitting at Your Strategy Table Now?

Sara Spivey Jan 8, 2021 0
Some days I wish I’d grown up in the Mad Men era. So simple. Need great marketing? Call Don Draper, write a check, run the ads. Sell more stuff. Lather, rinse, repeat. The ad agency was…
Read More...
Behavioral Marketing

Maintaining the Retail Omnichannel Edge in 2021

Nate Burke Jan 8, 2021 0
It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our…
Read More...
Audience Data

TechBytes with Peo Persson, Co-founder and CPO of DanAds

Sudipto Ghosh Jan 8, 2021 0
Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of…
Read More...
Previous 1 2 3 4 … 225 Next

Popular Posts

Neustar Announces Additions to Executive Leadership Team

Emma Announces Integrations for Blackbaud CRM,…

Jitterbit Unveils Employee 360 Solutions to Simplify and…

Adthena Announces Acquisition of Kantar’s Paid Search…

Samba TV Announces Real-time Picture Quality Innovation…

Follow us
About Us

MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.
Quick Links
  • News
  • Interviews
  • Insights
  • MarTech RADAR
  • Resources
  • Events
Visit Our Other Sites




Join Our Community

By checking this box I consent to receiving insights, offers and promotions via email.

Copyright © 2020 MarTech Series. All Rights Reserved. Privacy Policy

    Sign in
    • Likes
    • Followers
    • Followers
    • Subscribers
    • Followers

    Welcome, Login to your account.

    Forget password?
    Sign in

    Recover your password.

    A password will be e-mailed to you.

    We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.AcceptPrivacy Policy