Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the…
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One of VR’s most unique features is its ability to allow people to experience something which is either a long way from them, or too complex or expensive to easily replicate in real life. With that in mind, nowhere does VR shine more than…
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"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about…
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NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry.…
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About a year or so ago, a study circulated that calculated consumers’ average attention span at eight seconds, a second shorter than that of a goldfish. In today’s “right now” economy where brands are vying for even a portion of these eight…
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A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and…
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Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All you road warriors know what I’m talking about… there are too many B2B marketing events, conferences, summits, and…
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Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Econsultancy AdRoll, the performance marketing platform, has published its 2017 State of…
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"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role…
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When it comes to the business-to-business (B2B) world, marketers are rarely faced with the same fast-paced change that they have come to expect when dealing with consumers. Traditionally speaking, B2B commerce has always relied on a much…
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"The messaging industry continues to evolve from Telecom messaging to IP based messaging. Chatbots enable the development of rich conversation experiences across any messaging channel. The two are very complementary." On Marketing…
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Action star Jean-Claude Van Damme’s most recent career comeback wasn’t in some ultraviolent shoot-’em-up but a viral video. The video featured the Muscles from Brussels demonstrating an “extreme split” that demonstrated he was still very…
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"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got…
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"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us…
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Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with…
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