Staff Writers Archives — Page 5 of 17

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with

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Sudipto GhoshMarch 15, 2018, 7:45 pmMarch 15, 2018 0 1082

Mobile Advertising, Mobile Marketing, Staff Writers

GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Standards

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in

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Sudipto GhoshMarch 14, 2018, 11:09 pmMarch 14, 2018 0 436

In App Marketing, Native & Programmatic Advertising, Staff Writers

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading

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Sudipto GhoshMarch 14, 2018, 7:58 pmMarch 14, 2018 0 930

Account Based Marketing, Staff Writers

Terminus Has a New CMO; Sangram Vajre Is Now Chief Evangelist

As CMO, Peter Herbert Would Be Responsible for Leading the Company’s Goal to Grow ABM into an Agile B2B Marketing

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Sudipto GhoshMarch 13, 2018, 10:15 pmMarch 14, 2018 0 673

Content Marketing, Primer, Recommended, Staff Writers

Five DIY Activities to Become a B2B Content Rockstar

In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website.

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Sudipto GhoshMarch 13, 2018, 8:00 pmMarch 13, 2018 0 1678

AI/ML, Analytics, CRM, Staff Writers

The Big 5: Top MarTech Updates from Last Week

What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous

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Sudipto GhoshMarch 12, 2018, 3:39 pmMarch 12, 2018 0 997

How Webinerds Came, Conquered and Dazzled the Show at Webinar World 2018

Content Marketing, Customer Experience Management, Staff Writers

How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd — the Coolest Thing We Saw, Heard, and Experienced at ON24’s Webinar Marketing World 2018. Did You Miss It!

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Sudipto GhoshMarch 9, 2018, 7:20 pmMarch 13, 2018 0 571

B2B Data, Native & Programmatic Advertising, Predictive Marketing, Staff Writers

Amobee Launches Custom Bid Algorithms for Marketers

Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global

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Sudipto GhoshMarch 8, 2018, 7:46 pmMarch 7, 2018 0 559

Digital Asset Management, Sales Enablement, Staff Writers

Conga to Acquire Octiv to Accelerate Intelligent Document Automation Capabilities

The Acquisition Will Complement Conga’s Product Portfolio with Expertise in Web-Based Document Creation, Delivery, and Collaboration Just days ahead of

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Sudipto GhoshMarch 8, 2018, 12:03 amMarch 7, 2018 0 809

AI/ML, Analytics, Staff Writers

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising

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Sudipto GhoshMarch 7, 2018, 8:59 pmMarch 7, 2018 0 962

Native & Programmatic Advertising, People-Based Marketing, Staff Writers

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based

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Sudipto GhoshMarch 6, 2018, 8:30 pmMarch 6, 2018 0 1100

Interactive Content, Staff Writers, Video Advertising

Vertebrae Delivers Augmented Reality at Scale for ‘Power Rangers’ 25th Anniversary Campaign

Saban’s Power Rangers Ad Campaign Marks First Multi-Environment Augmented Reality Experience on Mobile Web With Saban Brands, Vertebrae, the leading

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Sudipto GhoshMarch 6, 2018, 7:15 pmMarch 6, 2018 0 1286

AI/ML, Analytics, CRM, Staff Writers

Salesforce Einstein Analytics Unveils Conversational Queries to Simplify Data

Using Salesforce Einstein Analytics’ Conversational Queries, Users Can Ask Questions to Derive Actionable Insights and Determine How Their Sales Efforts

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Sudipto GhoshMarch 6, 2018, 6:49 pmMarch 6, 2018 0 1209

AI/ML, Content Marketing, Staff Writers

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink,

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Sudipto GhoshMarch 6, 2018, 6:33 pmMarch 5, 2018 0 1444

Fierce Pace of Tech Disruption Force Companies to Innovate via M&A

AI/ML, B2B Commerce, Staff Writers

Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As

In the Latest Report Focusing on Tech Disruptions, Hampleton Partners Highlights Increased Private Equity Activity Against a Cyclical Downward Trend in

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Sudipto GhoshMarch 5, 2018, 5:45 pmMarch 5, 2018 0 714

Digital Asset Management, Social Media Advertising, Social Media Marketing, Staff Writers

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing

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Sudipto GhoshMarch 1, 2018, 7:44 pmMarch 1, 2018 0 581

Customer Data Platforms, Interactive Content, Staff Writers

Merkle to Host Webinar with Adobe on Remarketing Standards

The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior

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Sudipto GhoshFebruary 28, 2018, 1:12 amFebruary 28, 2018 0 810

Brand Safety, Native & Programmatic Advertising, Staff Writers, Video Advertising

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends

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Sudipto GhoshFebruary 27, 2018, 8:17 pmFebruary 27, 2018 0 861

SAP Cloud Platform Delivers Customer Innovation for Intelligent Enterprises

Customer Experience Management, Mobile Marketing, Staff Writers

SAP Cloud Platform Delivers Next-Gen Customer Innovation for Intelligent Enterprises

Latest Updates from SAP Cloud Platform Span the Business Model and Mobile Capabilities; New Deliveries Help Customers Become “Intelligent Enterprises”

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Sudipto GhoshFebruary 27, 2018, 7:28 pmFebruary 27, 2018 0 2679

Marketing Attribution, Staff Writers

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth Two marketing technology leaders in our MarTech RADAR 2018,

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Sudipto GhoshFebruary 27, 2018, 6:45 pmFebruary 27, 2018 0 722

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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