Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool PubWise, a smarter header-bidding technology …
Highspot and Outreach Partner to Engage Buyers with Content at Scale
Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, announced a new integration with the Outreach sales engagement platform. With this …
Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform
Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen …
Trusted Media Brands Names Randy Saperstone V.P. Digital Sales
Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team Trusted …
TechBytes with Nishant Khatri, VP Product Management, PubMatic
Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented …
Kleiner Perkins, Shasta Ventures, Sinai Ventures Invest $1.7 Million in Popular Video Maker Kapwing
Company Founded by Two Former Googlers Aspires to Make Short-Form Video Production a Quick, Intuitive Task for Everyone Rather Than …
Interview with Jon Lee, CEO and Founder, ProsperWorks
"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data." Tell us about …
Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns
Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing …
Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy
Consumers Tend to Purchase Where They Search with 51% of Consumers Starting Their Online Shopping Journey on Amazon Amazon’s influence …
Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 …
Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments
Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with ‘Pay by Bank’ App, …
SpotMe Named a Leader in G2 Crowd Summer 2018 Mobile Event Apps Grid
SpotMe, a leading enterprise engagement platform for live event, virtual meeting and engagement apps, announced that it has been named …
Juniper Research: IoT, Analytics Packages to Drive $35 Billion New Revenue Opportunity for Operators
Juniper Study Pinpoints Key Growth Areas A new study from Juniper Research has found that by 2022, mobile operators can collectively generate …
Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform
Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful …
Walmart Establishes Strategic Partnership with Microsoft to Further Accelerate Digital Innovation in Retail
Five-Year Agreement Will Leverage a Broad Base of Cloud, Ai and Iot Solutions for Enterprise-Wide Use Walmart Inc. announced it …
HubSpot Launches Marketing Hub Starter to Give Growing Businesses the Tools They Need
New Software Tier Builds on Features of Free Marketing Tool with More Powerful Engagement and Nurturing HubSpot, a leading CRM, …
Seismic Deepens Partner and Product Ties with Microsoft
New Educational and Go-To-Market Initiatives Underscore Continued Product Integration Success Seismic, a global leader in sales and marketing enablement, announced …
Pendo Introduces Pendo Vox to Democratize Access to the Net Promoter System
Pendo Vox Provides a Free Email and In-App Tool for Collecting and Analyzing Customer Sentiment Pendo, creator of the leading …
Joveo Inc. Announces a Revolutionary Host of New Features Aimed at Saving Job Advertisers Time and Money
Joveo, the only programmatic job advertising technology of its kind, announced a new feature set centered around automation and spend …
Oracle Responsys Introduces the SMS Public Aggregator Network (SPAN) for Mobile-First Economy
Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry’s First SMS Public Aggregator Network To help marketers quickly and …