Otter.ai announced the launch of Live Assist, the first real-time AI coaching agent that joins any call and delivers glanceable, in-the-moment guidance to meeting go-ers as a conversation unfolds. Live Assist is available today on Otter Enterprise and works over any call platform including Zoom, Google Meet, and Microsoft, or via Otter desktop app.

People forget key questions, miss important cues, and run every call a little differently. Live Assist fixes that. Using Otter’s Agent Builder, users can customize the type of Live Assist agent they want and ground it in their own content (playbooks, SOPs, past meetings, key resources). Once it’s ready, watch it join calls automatically, surface glanceable tip cards (the question to ask, the point to cover, the exact talk track) visible only to the user, and check off objectives live so you always know what’s next. Unlike tools that coach after the call, Live Assist runs directly in Otter and is connected to your favorite tools like Claude and Salesforce. Because Agent Builder is open-ended, every call can have a coach perfectly tailored for them. Teams will find use cases Otter never imagined, whether that’s customer success, sales, recruiting, or even internal meetings.

“Every call is a little different, but the best ones share a pattern,” said Sam Liang,  co-founder and CEO of Otter.ai. “Live Assist learns that pattern from you, your work, and your team and brings it into every conversation, automatically so your team can close more deals, run better meetings, and hire the best people – whatever a great call looks like for you.”

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While Live Assist is completely customizable using Otter’s Agent Builder, the most popular use cases so far is sales, where teams are using Live Assist for:

• Sales discovery. Structured question sets keep discovery and demo calls on track, leading to fewer missed qualifiers and faster rep ramp.
• Objection handling. When a competitor or objection comes up mid-call, reps get a fair, grounded response tied to the buyer’s priorities.
• Technical pre-sales. AEs and solutions architects get live, one-line definitions for unfamiliar systems and are prompted to probe data readiness early, leading to cleaner scoping and a faster path to pilot.
• Run better renewals and QBRs. Value reviews and renewal calls run against a consistent agenda, surfacing expansion signals on every account with less prep per call.

The math scales with team size: closing the in-call execution gap typically adds one to three closed deals per rep, per year.  Enough that a single recovered deal covers the cost of the platform.

Otter.ai created the AI meeting assistant category nearly a decade ago, and is now the Conversational Knowledge Engine for the modern enterprise, turning every conversation into searchable, actionable knowledge. Live Assist marks the next step in that mission: from capturing conversations to actively coaching them, in real time.